INDYCAR

In the ever-evolving landscape of international sports sponsorships, Nick Kelly, the head of sponsorship at Verizon, bluntly states there simply isn’t enough funding to go around. With a major portfolio …

Sports and Global Events

Sponsorship Dilemmas: International Sports Seek Funds in a Crowded U.S. Market

November 22, 2024November 22, 2024 - by Raj Patel - Leave a Comment

Original Source: www.sportsbusinessjournal.com In an age where global sports spectacle is blooming, the promise of financial backing is dimming. Nick Kelly, the mind behind Verizon’s expansive sponsorship strategies, doesn’t mince …

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Sponsorship Shortage: The Battle for Dollars Amidst International Sports Events

Sponsorship Dilemmas: International Sports Seek Funds in a Crowded U.S. Market