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The Netball World Cup 2023 was awarded ‘Best Sporting Event of the Year’ at the Sports Business Awards, highlighting its success in showcasing talent, promoting diversity, and achieving significant viewership. …
Netball World Cup 2023: A Triumph of Sporting Excellence and Inclusivity Read More
The Olympics, since 1896, have faced cancellations due to global conflicts three times: during World War I and World War II. The 2020 pandemic marked a historic postponement, yet the …
When World Events Disrupted the Olympics Read More
Esports, represented by the League of Legends World Championship, showcases successful strategies that resonate with young audiences and sponsors. From immersive fan experiences to innovative sponsorship models, the principles at …
Learning from Esports: How Traditional Sports Can Adapt to the New Entertainment Landscape Read More
The Olympic Games reflect significant strides in gender equality, with female athlete representation climbing to 48% at Tokyo 2020. Historical milestones from the first female participation in 1900 to the …
The Journey Towards Gender Equality in the Olympic Games Read More
For the first time ever, the World Athletics Championships will be held in the U.S., taking place in Eugene, Oregon from July 15 to July 24. Historically, the U.S. has …
The U.S. Makes History: Hosting the World Athletics Championships for the First Time Read MoreA diverse array of 24 sports events is set to unfold in Dubai this weekend, featuring both local and international competitions, highlighted by the Dubai Muscle Show and the Arabian …
Dubai Weekend Sports Extravaganza: 24 Events Await Read More
China is enhancing its global sports hosting capabilities with successful events like the UCI Junior Track World Championships and the FIVB Beach Volleyball U19 World Championships in 2024. These competitions …
China Ramps Up Its Game in Global Sports Event Hosting Read More
World Athletics has announced the launch of the World Athletics Ultimate Championship, set to debut in 2026 in Budapest. This new global event will feature a total prize pot of …
World Athletics Announces New Global Championship for 2026 Read More
Over 8,478 runners from 75 countries participated in the TUI Palma Marathon Mallorca 2024, marking its 20th anniversary and showcasing a record female participation. The marathon route featured scenic landmarks, …
TUI Palma Marathon Mallorca 2024: A Celebration of Running and Community Read More
Hong Kong’s Major Sports Events Committee has granted “M” Mark status to three major events in August: BOC Life Cup on the 7th, World Lacrosse Women’s U20 Championship from the …
Hong Kong Receives ‘M’ Mark Status for Three International Sports Events Read More