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Original Source: www.sportsbusinessjournal.com In an age where global sports spectacle is blooming, the promise of financial backing is dimming. Nick Kelly, the mind behind Verizon’s expansive sponsorship strategies, doesn’t mince …
Sponsorship Dilemmas: International Sports Seek Funds in a Crowded U.S. Market Read More
Original Source: www.nbcsports.com In an electrifying display of athletic prowess, the U.S. track and field team dominated the World Athletics Relays in the Bahamas, capturing victory in four out of …
U.S. Track and Field Team Shines at World Relays, Eyes Olympic Glory Read More
LA is preparing for a weekend of major sporting events, including the World Series. Mayor Bass emphasizes traffic management and public safety with enhanced police and transportation services. Events include …
LA Gears Up for a Thrilling Weekend of Sports Amid Traffic Concerns Read More
Beijing is set to host three major international winter sports events, including the ISU and FIS competitions, leading up to the 2026 Milan Winter Olympics. Olympic champion Fan Kexin will …
Beijing Gears Up for Major International Winter Sports Events Read More
The Esports World Cup has garnered record viewership and attendance, amassing 177.5 million viewing hours and over a million attendees in its first month. With over $16.5 million awarded in …
Esports World Cup Sets Record-Breaking Milestones in Its Inaugural Event Read More
The DP World Tour 2025 features 42 tournaments, including five Rolex Series events and new venues, alongside record prize money of $153 million. The season is segmented into Global Swings, …
Exciting New Horizons: The DP World Tour 2025 Schedule Revealed Read More
In 2025, Africa will host major sporting events including the Africa Cup of Nations in Morocco, the UCI Road World Championships in Rwanda, the Basketball Africa League, and the Rugby …
Exciting Sporting Events Scheduled for Africa in 2025 Read More
New York City boasts a vibrant sports culture with numerous upcoming events including baseball games, the NY Sail Grand Prix, Copa América, US Open Tennis, the TCS New York City …
Upcoming Sports Events in New York City: A Thrilling Lineup Awaits Read More
E-sports has evolved from a form of entertainment into a thriving global industry, with prestigious tournaments showcasing talent, culture, and brand power. Games like League of Legends and Dota 2 …
E-Sports: A Dynamic Intersection of Talent, Culture, and Global Branding Read More
The Tokyo 2020 Olympics will permanently add skateboarding, climbing, and surfing, while karate and baseball/softball will have temporary appearances. Over 30 sports have been incorporated since 1896, adapting to global …
The Evolution of Olympic Sports: From 1896 to Tokyo 2020 Read More