Original Source: www.wam.ae
The American University of Sharjah (AUS) recently hosted an engaging seminar titled “Conveying Cultural Significance: The Role of Youth, Media and Communication in Valuing and Protecting Cultural Heritage.” This event, in partnership with Anasy Media and under the esteemed patronage of Sheikha Alyazia bint Nahyan Al Nahyan, spotlighted the essential role of youth in the preservation of cultural heritage.
Throughout the seminar, discussions revolved around leveraging media and communication to deepen cultural appreciation, focusing on innovative storytelling that captivates young audiences. Examples from films, guides, and museums highlighted creative approaches to fostering public connection to heritage, demonstrating how active community participation is vital for cultural continuity.
Dr. Varkki Pallathucheril, the Dean of the College of Architecture, Art and Design (CAAD), commenced the proceedings, emphasizing media’s power to bridge generational divides while celebrating cultural wealth. Mohammed Mamdouh, an Assistant Professor at CAAD, enriched the dialogue by recalling the profound impact of storytelling traditions in shaping cultural literacy within the film industry.
A striking moment came from Dr. Zaki Aslan, who presented a film from the Community Museums Project in Sudan, showcasing museums as dynamic gathering spots that nurture community spirit and safeguard traditions. Dhekra Ouali, cultural advisor to ALECSO, then introduced the Arab Cultural Guide Programme initiated to empower youth and strengthen cultural identity through educational collaborations.
Ezzeldin Hajjaj, winner of the Cultural Guide Competition for his innovative project on Arab museums, illustrated the instrumental role of digital tools in connecting communities with their heritage, underlining the necessity of technology for fostering intercultural dialogues. Finally, Haifa Beseisso, a thriving content creator, shared her inspiring use of social media as a platform to elevate Arab culture, recounting workshops that ignited passion and engagement among youth.
This gathering illuminated the potential of youth, the media, and creative expression in preserving cultural heritage, weaving a tapestry rich with ideas, stories, and the bright prospects of collaborative cultural stewardship.
The seminar revolved around the intersection of youth engagement, media influence, and cultural heritage preservation. It aimed to enhance understanding of how communication can be wielded to celebrate and protect cultural identities. The contributions from various experts highlighted the importance of collaborative efforts in leveraging storytelling and technology to create deeper connections within communities, ensuring that traditional heritage continues to thrive in modern society.
The AUS seminar effectively highlighted the significant roles media and youth play in cultural heritage preservation. By fostering dialogue and showcasing innovative practices, attendees were inspired to think creatively about engaging their communities. The event underscored the need for collaboration and technological integration in order to connect the past with the future, ensuring that cultural legacies remain vibrant and alive for generations to come.
