Donald Trump has appointed Steven Cheung as the White House communications director for his second term. Cheung, a loyal aide since 2016, is known for his aggressive rhetoric and previous roles in Trump’s campaigns. His immediate start on January 20 does not require Senate confirmation, and he is expected to navigate a challenging media landscape while supporting Trump’s agenda.
In a significant move as President-elect, Donald Trump has appointed Steven Cheung as White House communications director for his forthcoming term. This decision marks a notable elevation for Cheung, who has been a steadfast figure in Trump’s political sphere since the 2016 campaign. Described by Trump as a trusted ally, Cheung’s role will involve utilizing his fiery rhetoric, evident from his past denunciations of political rivals and steadfast defense of Trump’s agenda. Cheung’s political journey with Trump began during the latter’s initial presidential bid, where he became known for his aggressive rapid response tactics. After leaving the White House in 2018, Cheung founded a private firm but maintained a close connection to Trump’s 2020 campaign, often making headlines for his outspoken statements. His provocative remarks, such as dismissing President Biden’s capabilities, underscore his commitment to the combative communication style that defines the Trump administration. Before joining Trump, Cheung honed his communication prowess leading efforts for the Ultimate Fighting Championship (UFC). His connection to the UFC extends to a shared camaraderie among Trump’s circle, including figures like Dana White and Joe Rogan, who resonate with Trump’s combative approach. Though known for his biting remarks, insiders describe Cheung as amiable, earning him the affectionate nickname “my sumo wrestler” from Trump. A campaign reporter noted that Cheung is more than an aggressive communicator; he fully aligns himself with Trump’s vision, saying, “Cheung will ‘do whatever Trump says.'” As Cheung prepares to step into his new role on January 20, he will not face Senate confirmation, allowing an immediate start to his communications leadership. This position, pivotal for shaping the administration’s public narrative, will complement the yet-to-be-announced press secretary’s role. Cheung’s appointment is part of a broader strategy as Trump surrounds himself with loyal aides, reflecting a continuation of his contentious relationship with the mainstream media. As the political arena braces for potential retaliation against critical media coverage, all eyes are on how Cheung will navigate this new chapter in the relentlessly combative landscape of Trump’s presidency.
The appointment of Steven Cheung as White House communications director is a key development in Donald Trump’s preparations for his second term. Cheung, who has been part of Trump’s political journey since 2016, has developed a reputation for his aggressive communication style and unwavering loyalty. This appointment comes at a time when Trump’s administration is expected to continue its turbulent relationship with the mainstream media, emphasizing the need for a strong communications strategy. Cheung’s history within Trump’s campaigns and his prior experience with the UFC position him uniquely to tackle the challenges ahead.
Steven Cheung’s appointment as White House communications director underscores a strategic choice by Donald Trump as he embarks on his second term. Known for his fierce rhetoric and allegiance to Trump, Cheung is set to play a vital role in steering communications amidst a charged political environment. His past experiences and close ties with Trump suggest a continuity in the combative strategies that have characterized Trump’s approach, indicating an administration poised for intense engagement with both the media and political opponents.
Original Source: www.forbes.com
