Kaseya aims to uplift managed service providers (MSPs) by addressing their undervaluation and supporting their economic growth. CEO Fred Voccola highlights the disparity in profit margins between MSPs and other key service sectors. Recent innovations in Kaseya’s 365 platform target profitability through integrated solutions and automation, enabling MSPs to operate effectively with enhanced revenue potential. Voccola’s vision is to transform MSPs into high-profit businesses, reflecting their significant contributions to the economy.
Kaseya acknowledges the persistent undervaluation of managed service providers (MSPs) and is dedicated to altering this narrative. CEO Fred Voccola highlights the disparity in profit margins between MSPs and other professional service fields, such as law and accounting. MSPs, responsible for safeguarding data and managing complex IT infrastructure, operate with a mere 9-10% profit margin, while their counterparts enjoy margins exceeding 30%. Voccola emphasizes that MSPs are critical to the success of small and medium enterprises (SMEs) by providing essential technology services, yet their economic recognition remains inadequate. At Kaseya’s recent DattoCon event, innovations to their 365 platform were announced, aimed at improving MSP economics. Voccola remarked, “If you’re running a 10% margin business, you can’t make the investments required that you want to make”. He outlined how Kaseya seeks to enhance MSP profitability through two primary avenues: reducing technology costs and liberating engineers’ time via automation. Many MSPs struggle with high operational costs, relying on a plethora of disjointed solutions that drain resources and stifle revenue growth. Voccola articulated that the integration of Kaseya’s technology permits automation of up to 70% of routine tasks, restoring valuable time to MSP engineers. He argues that with these changes, MSPs could achieve profit margins of 40%, reflective of their societal value and service complexity. Further enhancements to the Kaseya 365 platform were also unveiled, including a robust backup concierge service designed to bolster revenue streams and address common pricing concerns among MSPs. This initiative offers every Kaseya MSP a dedicated expert to help optimize backup solutions and pricing strategies. As Voccola passionately stated, “We’re building a backup concierge… to get every one of their customers to do the proper backup solution.” By tackling the core issues hindering MSP profitability, Kaseya aims to empower these providers to gain rightful recognition and achieve sustainable growth. Ultimately, Kaseya’s mission transcends mere technology provision; it strives to uplift the entire MSP industry, ensuring that these vital service providers receive both the profits they deserve and the respect they have long sought.
The managed service provider (MSP) industry plays a vital role in today’s economy by assisting small and medium-sized enterprises (SMEs) to navigate the complexities of technology. Despite their critical contributions, MSPs find themselves operating on remarkably low profit margins compared to other sectors, such as law and accounting. This disparity has prompted Kaseya, a leading IT management software provider, under the leadership of CEO Fred Voccola, to reevaluate how MSPs can be better supported and recognized for the essential services they deliver. Kaseya has identified systemic inefficiencies and is proposing integrated technological solutions aimed at enhancing MSP profitability.
Kaseya’s efforts to empower managed service providers (MSPs) reflect a profound commitment to transforming the economic landscape of the industry. By addressing the low profit margins that plague MSPs and offering innovative solutions that foster operational efficiency and automation, Kaseya sets the stage for a more lucrative future for these essential service providers. With initiatives like the backup concierge service, Kaseya not only enhances MSP profitability but also elevates their status within the broader service sector, ensuring they receive the recognition they deserve.
Original Source: www.computerweekly.com
