Bloomage’s ‘YunZhong (In Cloud) Public Welfare’ campaign has been a beacon of cultural preservation for over 14 years, focusing on safeguarding China’s intangible cultural heritage. Launched in 2011, it has traveled extensively, helping numerous ethnic groups and honoring cultural custodians like Adilibek Kadyr. Beyond culture, Bloomage is committed to broader ESG initiatives, receiving notable recognition for its sustainable practices.
In the vibrant tapestry of cultural preservation, Bloomage has woven a remarkable 14-year journey through its ‘YunZhong (In Cloud) Public Welfare’ campaign. Launched in 2011, this initiative champions the safeguarding of China’s intangible cultural heritage, illuminating art forms and traditions at risk of fading away. Bloomage has traversed over 99,000 miles to aid 41 ethnic groups, recognizing their stories to ensure their survival for future generations. Underpinning this campaign is an unwavering commitment to social responsibility. Zhao Yan, Bloomage’s Chairperson and CEO, expressed the urgency of preserving these intangible cultural treasures, stating that corporations must embrace their role in society. The YunZhong campaign strives to amplify the appreciation of these cultural expressions, guaranteeing they are passed down through storytelling and participation. Among those inspiring narratives is Adilibek Kadyr, a Kirgiz komuz master who has dedicated decades to teaching his craft, currently mentoring over 10,000 students regardless of age. Similarly, Tajik musician Hegeke Umatihan is steadfast in preserving songs of the crown rubab, illustrating the drive to nurture and document endangered cultural memories. Bloomage’s ESG initiatives go beyond cultural preservation, encompassing education, environmental protection, and poverty alleviation. The company has garnered recognition with awards like the EcoVadis Bronze Medal and an upgraded MSCI ESG rating, emphasizing its dedication to sustainable practices and its influential role in fostering societal change.
The ‘YunZhong (In Cloud) Public Welfare’ campaign initiated by Bloomage underscores a significant commitment to cultural preservation and sustainable development. The initiative arose from the need to protect intangible cultural heritage, which comprises invaluable traditions and practices at risk of being lost. With a focus on ethical responsibility, Bloomage aims to link economic growth with social welfare, showcasing how businesses can actively contribute to society while pursuing their objectives.
Bloomage’s relentless pursuit of cultural preservation shines through its ‘YunZhong Public Welfare’ campaign, a testament to the power of corporate social responsibility. By dedicating over 14 years to safeguarding intangibles, the company has enriched various communities and reinforced the need for a collective effort in maintaining cultural legacies. As it continues to expand its progressive initiatives, Bloomage proves that business can be a robust force for good in the world.
Original Source: www.thailand-business-news.com
