Last Saturday, March 29, H&M’s Mitte Garden store in Berlin buzzed with excitement as a long queue formed outside, all for the chance to have their portraits taken by the renowned photographer, Rita Lino. This special event was part of H&M’s ongoing event series for 2025 and coincided with the launch of the brand’s latest SS25 collection, set to celebrate themes of bohemian style and femininity.
Rita Lino, a Berlin-based artist originally from Portugal, has expertly navigated the intricacies of the human form in her photography. Throughout the day, she created intimate and authentic portraits, drawing over 100 stylish locals and intrigued bystanders eager to capture their essence. Each participant left with stunning prints and digital copies, ready to share their experiences on social media.
In addition to Lino, fellow photographer Milena Zara was present to document the joyful atmosphere while people patiently queued. Many were undeterred by the wait, thanks to the appealing spring weather that added to the lively spirit of the day.
For those wondering about future events, this past weekend also featured Shygirl’s CLUBSHY series at H&M’s flagship store in Regent Street, London. There’s no need for FOMO; H&M has many exciting events planned for the upcoming weeks, so be sure to stay tuned!
H&M’s Mitte Garden Berlin held a one-day portrait session with photographer Rita Lino on March 29, attracting over 100 participants. This event coincided with the launch of H&M’s SS25 collection, focusing on themes like bohemian style and femininity. With support from fellow photographer Milena Zara, the atmosphere was energetic, and many attendees eagerly waited for their chance in front of the camera. More events are on the horizon for H&M enthusiasts.
The vibrant in-store portrait session at H&M in Berlin not only highlighted the artistry of Rita Lino but also showcased the community’s passion for fashion and expression. With the successful turnout and engaging atmosphere, H&M’s events continue to celebrate individuality while promoting their latest collections. The anticipation for future events promises continued excitement for both fashion enthusiasts and casual customers alike.
Original Source: www.dazeddigital.com
