The future of the global health and wellness food market promises excitement, with forecasts from 2023 to 2033 suggesting significant growth. A key player in this sector is the category of “superfoods,” which refers to nutritionally dense options endowed with high essential nutrients. Popular examples include salmon, kale, blueberries, and quinoa, particularly notable for their surge in sales due to rising health awareness among consumers. Between 2016 and 2017 alone, quinoa sales skyrocketed by 15.6% in the United States, while chia seeds enjoyed a remarkable 14.7% spike from the same period.
North American consumers have actively pursued various dietary changes in their quest for better health. Many have adopted new eating habits that emphasize the importance of hydration, modest dietary modifications, and increased intake of fruits and vegetables. The primary motivation driving these shifts is weight loss, followed closely by the intention to ward off future health issues. A survey conducted among Canadian consumers revealed that over half believed that a healthy meal is rich in fruits and vegetables, reflecting a broader trend towards emphasizing wholesome ingredients.
The global health and wellness food market is projected to grow significantly from 2023 to 2033, driven by a rise in superfoods like quinoa and chia seeds. North American consumers are increasingly adopting healthier eating habits, motivated primarily by weight loss and the desire to prevent health issues. Survey results show a clear preference for meals rich in fruits and vegetables.
The global health and wellness food market is on an upward trajectory, driven by superfoods and changing consumer behaviours. As awareness grows regarding the benefits of nutrient-dense foods such as quinoa and chia seeds, sales are expected to rise. In North America, consumers are more inclined towards healthy eating habits, with the focus on fresh produce playing a pivotal role in their meal choices.
Original Source: www.statista.com
