In the expansive world of health and wellness, a staggering market worth $6.3 trillion is steering consumers towards functional ingredients that promise to enhance their wellbeing. Here, we explore the top five ingredients fuelling this remarkable trend, each contributing uniquely to consumer health aspirations.
5. Electrolytes
Electrolytes such as sodium, potassium, and magnesium have solidified their place in a booming sports nutrition market, valued at $45.24 billion. These minerals are increasingly prevalent in various beverages, moving beyond traditional sports drinks to feature in cocktails and everyday refreshments. “Electrolytes have very much come on trend…they’re being included in a wide range of drinks, not just endurance,” notes Tony Gay, technical sales director at Prinova.
4. Vitamins
Consumers are now seeking diverse vitamin fortifications in their food and beverages to enhance general well-being. Brands face heightened expectations as they strive to offer comprehensive nutrient profiles. Noted Richard Peake from Merchant Gourmet, “The expectation is for brands to do it all,” driving innovations in product formulations featuring crucial vitamins like A, B6, and D, as well as the rising stars B7, K1, and K2.
3. Proteins
With a shift towards high-protein diets, various protein sources, including collagen, have surged in popularity. Collagen coffee has emerged within the last year, contributing to a booming market projected to reach $7.4 billion by 2030. Mintel’s insights show an expanding demographic engaging with these products. “The collagen market growth is due to rising health awareness…as consumers shift towards preventative healthcare and wellness,” remarks a spokesperson from MarketsandMarkets. Additionally, protein bars and powders are transforming the sports nutrition landscape, expected to hit a remarkable $47.4 billion market by 2032.
2. Adaptogens
Adaptogens, valued at $10.34 billion, are integral to the burgeoning market for stress management and wellness. Herbs and mushrooms like ashwagandha and ginseng are gaining traction, showing benefits such as improved mood and cognitive function. Their appeal lies in the calming relief they offer amidst modern life’s pressures. With a projected growth rate of 7% within the next five years, adaptogens like turmeric exemplify the holistic approach consumers are seeking.
1. Probiotics
Probiotics are revolutionising the health sector, positioning gut health at the heart of overall wellness. The digestive health market is thriving with a value of $51.62 billion and a forecasted growth rate of 8.3%. These beneficial microorganisms are finding their way into an array of food products. Reshma Patel of Yakult UK states, “While probiotics have been recognised globally for some time…the gut serves as a nexus connecting the body’s major organs,” highlighting its importance in holistic health pursuits.
The article highlights the top five functional health and wellness ingredients shaping the global market, valued at $6.3 trillion. These include electrolytes, vitamins, proteins (notably collagen), adaptogens (herbs like ashwagandha), and probiotics. Each offers unique health benefits and contributes to the emergent trend of preventive care and overall wellness, with substantial market projections ahead.
The health and wellness landscape is rapidly evolving, driven by consumer demand for functional ingredients like electrolytes, vitamins, proteins, adaptogens, and probiotics. These ingredients not only cater to specific health needs but also reflect the growing trend towards preventative care and holistic wellbeing. As brands innovate and adapt their offerings, the future of health and wellness looks promising, offering boundless opportunities for growth and improvement in consumer lifestyles.
Original Source: www.foodnavigator.com
