A burgeoning call for an ‘economic blackout’ on February 28, instigated by US consumers disillusioned with inflation and Donald Trump’s conservative policies targeting diversity, equity, and inclusion (DEI), has gained significant traction. Amidst a backdrop of social and economic turbulence just after Trump’s second term commencement, this initiative urges consumers to refrain from all shopping, both online and offline, for a full day, highlighting citizens’ collective power over the economy.
Led by John Schwarz, a mindfulness and meditation facilitator, the movement is an embodiment of grassroots economic resistance through The People’s Union, which professes a neutral stance while engaging consumers to demonstrate their purchasing influence. Schwarz eloquently states, “February 28 is a symbolic start to economic resistance, a day where we show corporations and politicians that we control the economy.” This digital uproar is gathered momentum across social media platforms, encouraging consumers to spend locally if they must purchase essential items.
Despite the movement positioning itself as apolitical, its roots stem from the chaotic inauguration of Donald Trump, marked by drastic federal layoffs and cuts to vital inclusion programs. The People’s Union denounces the rollback of DEI initiatives, labelling them “regressive and unacceptable,” yet maintains that its objectives extend beyond a single issue. Collaborative efforts with various organisations, particularly those representing Latino and Black communities, aim to foster support for businesses that uphold DEI principles.
The economic blackout has caught the attention of major media outlets like CBS and MSNBC, although its potential effectiveness remains uncertain given Americans’ entrenched shopping habits. “Remember: There are 340 million people in America, and not all of them will stand with us,” Schwarz acknowledged, yet he remained optimistic that millions might lend their voices to this chorus of dissent. The movement aims to launch follow-up boycotts, signalling a prolonged struggle for corporate accountability and fair treatment of the working population.
In the coming weeks, suggested boycott targets include notable corporations like Amazon and Walmart. As the working class seeks justice, their rhythmic march toward accountability may crescendo, echoing calls for equitable taxation from billionaires. Central to this narrative is Target, having faced backlash from various camps for its shifting stances on community support, particularly during significant cultural observances like Black History Month. Ultimately, the movement is a vivid illustration of how passionate citizens can wield economic influence, bidding to shape the corporate landscape.
A call for an economic blackout on February 28 urges US consumers to abstain from spending to protest inflation and Trump’s conservative policies on DEI. Spearheaded by John Schwarz and The People’s Union, the movement seeks to empower consumers to dictate economic trends amidst political unrest. Prominent media coverage supports the initiative while plans for subsequent boycotts target major corporations, advocating for corporate accountability.
The February 28 economic blackout emerges as a powerful grassroots initiative reflecting deep-seated frustrations with economic inequality and political decisions affecting DEI policies. Led by John Schwarz through The People’s Union, this movement aims to unify consumers in a symbolic demonstration of economic resistance. It draws attention to broader societal issues and advocates for accountability from major corporations, suggesting that consumer activism may indeed Alleviate structural inequalities in the marketplace.
Original Source: english.elpais.com
