On February 28, 2025, The People’s Union USA is spearheading a notable boycott aimed at major retailers such as Walmart and Amazon. This initiative, dubbed the “Feb. 28 Economic Blackout,” is a 24-hour protest urging American consumers to abstain from purchasing goods from these corporations, in response to sky-high prices and corporate greed. Founded by John Schwarz, the movement seeks to advocate for “economic justice” amidst ongoing struggles to afford everyday essentials.
Schwarz, who champions the cause fervently through social media, expressed in an Instagram video: “For our entire lives, they have told us we have no choice… For one day, we are going to finally turn the tables.” Although he claims no political bias, the list of potential boycott targets has grown to include recognizable brands like McDonald’s and Target, which have recently dissolved their diversity, equity, and inclusion (DEI) programmes.
The duration of the boycott will last from 12 a.m. on February 28 to 11:59 p.m. the same day, focusing on creating a considerable dent in the profits of large retailers while encouraging support for local businesses. Despite a surge in backing, experts predict a muted impact on such corporate giants. Kevin Thompson, CEO of 9i Capital Group, remarked, “A one-day spending freeze won’t move the needle for major corporations or the broader financial system.”
The People’s Union has later ambitious plans for sustained boycotts targeting specific retailers, with an Amazon blackout initiated on March 7 already in the pipeline. This movement reflects a growing trend among consumers mobilising against major companies, reminiscent of recent social media-born initiatives like the “No Buy 2025” challenge, urging consumers to limit their spending to only essentials.
On February 28, 2025, The People’s Union USA is launching the “Feb. 28 Economic Blackout,” a 24-hour boycott against major retailers including Walmart and Amazon. Founded by John Schwarz, the movement aims to protest against rising consumer prices. Experts suggest the boycott may have minimal effect on corporate profits, despite growing support from the public and celebrities alike. The initiative may inspire more targeted boycotts after February 28.
The Feb. 28 Economic Blackout stands as a significant protest against big retailers like Walmart and Amazon, seeking to amplify voices against inflated prices and corporate indifference. While the initiative displays a powerful intent for economic justice, experts are sceptical of its real-world impact on large corporations’ bottom lines. The outcome will not only reveal consumer power but also potentially shape future movements focused on corporate accountability.
Original Source: retailwire.com
