In her recent publication in both the Trinidad and Tobago Guardian and The Gleaner, Associate Professor of Sport Management Julie Stevens explores the crucial role sports play in regional economic development. She introduces the Active Economy model as a more comprehensive way to evaluate the influence of sports, beyond the conventional focus on sports tourism and major events.
Stevens critiques the traditional economic impact assessments which predominantly measure large-scale sports events. This conventional method tends to overlook the wealth generated by small and medium-sized events, rendering valuable contributions to the economy unrecognised. Furthermore, she argues that honing in solely on economic metrics limits an understanding of sport’s broader societal values in recreation and wellness.
To shift the narrative, Stevens posits the need for a more inclusive analysis that encompasses all aspects of sports’ economic contributions. Focusing on the active economy model can provide a richer insight into how sports foster community well-being while boosting local economies. Her call to action aims to highlight and leverage the hidden benefits that sports bring to regions, beyond mere numbers.
Stevens’s insights challenge policymakers and stakeholders to rethink their approach. By acknowledging the multifaceted impact of sports—on health, community cohesion, and vitality—regions can harness this potential to advocate for enhancing local sporting initiatives and infrastructures while attracting investment, attention, and spirit.
Julie Stevens comments on the economic impact of sports in a recent article, highlighting the limitations of current assessment methods that focus on large-scale events. She proposes the Active Economy model to capture the broader value of sports, recreation, and wellness. By recognising the contributions of all sporting events, she calls for better support for local initiatives, advocating for a holistic view of sports in regional development.
Julie Stevens urges a reevaluation of how the economic impacts of sports are assessed. By advocating for a broader approach that includes small and medium events, as well as the social values of sport, she highlights the untapped potential for regional growth. Embracing the Active Economy model could transform not only the economic landscapes but also the health and joy within communities, making sports a pivotal player in regional development.
Original Source: brocku.ca
