As Americans embrace the New Year, top resolutions include a commitment to healthier eating (73%), increased hydration (73%), and more exercise (71%), as revealed by Ipsos surveys. The food and beverage sector is evolving, with terms like “non-GMO” and “organic” no longer confined to health stores but now mainstream, according to Melissa Nasits from Monin Americas. Notably, half of Gen Z feels pressured to demonstrate their healthfulness through dietary choices, prompting a movement towards what is dubbed “health & wellness 3.0”.
With consumer interests shifting, 2025 will see a demand for retailers to offer healthier options and dedicated wellness sections, while restaurants adapt menus to feature lighter, low-sodium dishes. Carrie Gillespie of Monin Americas highlights that today’s consumers favour products with premium ingredients like pure cane sugar over just sugar-free options. The industry recognizes the growing expectation for natural ingredients devoid of artificial additives, moving beyond fleeting trends to establish robust standards.
The concept of premiumization transcends pricing; it focuses on enhancing product experience, emotional connections, and tangible benefits. This is evidenced in the consumer packaged goods (CPG) sector, where effective storytelling and clear messaging about quality drive purchases, particularly for health-centric products. In the foodservice realm, offering unique experiences, such as craft cocktails made from locally sourced ingredients, resonates with consumers willing to pay more for quality and presentation.
Moreover, consumers show a keen interest in global flavours, seeking out bold, spicy culinary experiences as they explore diverse cuisines. With two-thirds expressing a love for spicy food, restaurants like Choolaah engage diners through immersive cultural experiences, reaffirming authenticity for 2025. Maricel Gentile underscores the importance of staying true to traditional recipes while making them appealing to broader audiences.
In the landscape of value, consumers are increasingly drawn to unique culinary experiences rather than merely lower prices. They desire engagement through storytelling and premium ingredients, prompting food establishments to craft memorable menu items. CPG brands, adapting to this evolving definition of value, focus on transparency and versatility, providing benefits such as recipe guides. Kathy Risch from Acosta Group indicates that retailers must curate the right assortment of brands alongside promotional offers to convey real value, with today’s shopping experience founded on emotion and connection rather than just cost.
In 2025, consumer trends point towards a strong emphasis on healthier eating, evidenced by top New Year’s resolutions. The food industry is embracing non-GMO and organic choices, resonating particularly with Gen Z, who feel pressured to maintain a healthy image. Premiumization is becoming key, focusing on quality and emotional connections, while global flavours and authentic experiences also gain traction. Today’s value perception centers on engagement, storytelling, and versatile products, defining a new path in the culinary world.
As we move into 2025, the food and beverage industry is set to witness a significant transformation shaped by health consciousness, premium product expectations, global palate adventures, and a hunger for authentic experiences. Consumers are not just looking for nutritious options; they seek deeper connections with the food they eat, driven by storytelling and mental engagement. As brands and retailers adapt their strategies, they shall undoubtedly capture the hearts and wallets of modern-day consumers, navigating the intricate landscape of health, premiumization, and value.
Original Source: foodinstitute.com
