This Spring Festival saw a remarkable surge in rural tourism within Chongqing, driven by a blend of folk traditions, cultural heritage, and enchanting countryside accommodations. Travelers flocked to the region in search of an authentic escape, as ‘county trips’ and ‘rural getaways’ became the buzzwords of holiday travel across China. Chongqing, selected as a prominent sub-venue for the CCTV Spring Festival Gala, drew attention and visitors from all corners of the nation.
The Fuling District emerged as a hotspot, welcoming over 420,000 tourists during the festive period, thanks to its vibrant markets and riverside homestays. The lively atmosphere, punctuated by cultural events such as the Dragon and Snake Parade and the God of Wealth Celebration, offered an immersive experience that captivated visitors. In Hong’an Town, the spirited “Village Gala” showcased Tujia and Miao ethnic musical performances, inviting attendees into a realm of rich folk traditions and interactive celebrations such as sticky rice cake pounding.
To manage the influx of tourism interest, the Chongqing Municipal Agricultural and Rural Affairs Commission introduced ten meticulously crafted travel routes, leading to a marked rise in visitors. The popularity of countryside inns and homestays soared, often fully booked well in advance. At Beibei District’s Fuyanjian Inn, guests reveled in serene mountain views and festive decorations, while owner Xu Juan, having transitioned from city life, reported a complete sellout before the holiday began.
Meanwhile, Huafang Story Inn in Banan District experienced an unprecedented level of demand, extending bookings beyond the holiday period. Owner He Yi noted an increasing desire for people to escape the hustle of city life to bask in the tranquility of the countryside, leading to over 90% occupancy in rural homestays throughout Banan District.
This year also marked the debut of the “Intangible Cultural Heritage Spring Festival,” drawing attention to traditional arts as a significant attraction for rural tourism in Chongqing. After a riveting performance at the Spring Festival Gala, the Tongliang Dragon Dance attracted both local and global visitors to Chongqing’s rural towns. In Anju Ancient Town, captivating competitions and parades showcased elaborate dragon designs, creating unforgettable visual feasts for onlookers.
Zouma Ancient Town burst with cultural vibrancy, featuring spectacular displays like dragon and lion dances, floating flower boats, and energetic waist drum performances. The charm of Xiliutuo Town in Banan District offered a glimpse into heritage with Mudong Mountain Songs and the mesmerizing Jielong Wind and Percussion Ensemble. In Pingjin Town, national intangible heritage artist Xu Jiahui led visitors in creating traditional Liangping Woodblock New Year Paintings, letting them experience art-making firsthand.
Chongqing’s rich tapestry of traditions and dynamic culture continues to intertwine heritage tourism with local economic growth, solidifying its status as a premier destination for immersive rural cultural experiences.
This Spring Festival, Chongqing experienced a surge in rural tourism, attracting over 420,000 visitors. Folk traditions and cultural heritage events were focal points of the celebrations, with numerous accommodations fully booked. The region’s rich traditions and the launch of the “Intangible Cultural Heritage Spring Festival” played significant roles in drawing travelers seeking authentic experiences. Chongqing’s integration of heritage and tourism is promising for both culture and local economies.
Chongqing’s Spring Festival showcased a flourishing rural tourism landscape, driven by a desire for genuine cultural experiences. Festivals, vibrant performances, and immersive accommodations attracted an influx of visitors eager to escape urban life. The integration of intangible cultural heritage into tourism not only enhances the appeal of the region but also supports economic development, reinforcing Chongqing’s reputation as a leading destination for travelers seeking connection with authentic local traditions.
Original Source: www.travelandtourworld.com
