In a vibrant stride towards enriching its tourism landscape, the Sabah government is prioritizing the conservation of its cultural heritage and environmental management, unveiling plans to allocate RM102.87 million for the Ministry of Tourism, Culture and Environment this year. Chief Minister Datuk Seri Hajiji Noor emphasized that enhancing tourism products is essential for attracting a record 3.7 million visitors this year while gearing up for the ambitious 2026 Visit Malaysia Year campaign.
the Chief Minister beckoned industry stakeholders to innovate by creating captivating new attractions that showcase Sabah’s rich tapestry of flora, fauna, and diverse cultural heritage, ensuring that it remains an enchanting destination for travelers. This pivotal mission was spotlighted during the groundbreaking ceremony for the Sabah Cultural Complex in Kinarut, a landmark project symbolizing a commitment to cultural preservation.
The Sabah Cultural Complex will feature a Cultural Village and a Cultural Centre, designed to enhance the state’s existing cultural hubs. These centers include notable sites like the Hongkod Koisaan Cultural Centre and the Murut Tenom Cultural Center, weaving together a rich narrative of Sabah’s indigenous cultures and traditions to leave a lasting impression on visitors.
In calling for renewed creativity in tourism, Hajiji showcased a vision for a future where Sabah dazzles with new experiences, inviting guests to discover the state’s extraordinary cultural treasures and natural wonders.
They are green-lit to stimulate tourism growth, promising a tapestry woven from ancient traditions and breathtaking landscapes that beckon adventurers from near and afar to explore the beauty of Sabah.
The Sabah government is intensifying efforts to boost tourism through the preservation of cultural heritage and environmental management. An allocation of RM102.87 million will be utilized to enhance tourism products for the upcoming 2026 Visit Malaysia Year campaign. Chief Minister Hajiji Noor encourages innovation in creating new attractions that reflect Sabah’s rich cultural diversity. The construction of the Sabah Cultural Complex will complement existing cultural centers, promoting sustainability and heritage while attracting millions of tourists.
The Sabah government’s commitment to preserving cultural heritage and environmental management is set to enhance its tourism sector. By investing in new attractions and cultural complexes, the state aims to attract millions of tourists and solidify its place as a top destination. The emphasis on creativity and innovation in tourism will not only showcase Sabah’s rich cultural tapestry but also ensure a sustainable future for the industry.
Original Source: www.bernama.com
