FINCH triumphantly claimed Gold, Silver, and Bronze at the LIA awards for their campaign ‘The Public Diagnosis’ focused on brain cancer. Highlights included a Gold for Music Adaptation, recognition in Direction and Editing, and industry acclaim led by Jonathan Isaacs. Other notable awards included the Grand LIA to Klick Health for ‘Café Joyeux 47’. The event underscores the creativity and social impact of health-related campaigns.
In a dazzling display of creativity and talent, FINCH has emerged triumphant at the recent LIA competition, securing a trio of prestigious accolades for their work on The Brain Cancer Centre’s campaign, “The Public Diagnosis.” With a Gold for Music Adaptation – Instrumental, a Silver for Direction helmed by the visionary Michael Hili, and a Bronze for Editing, FINCH has solidified its reputation as a leader in the Health & Wellness category of craft. The LIA jury, comprised of industry luminaries and chaired by Jonathan Isaacs, Global Chief Creative Officer of TBWA\Health Collective, recognized the phenomenal execution and production quality of campaigns that uplift non-pharmaceutical and healthcare-related initiatives. Highlighting their commitment to excellence, the Grand LIA was awarded to Klick Health, Toronto for their touching piece, Café Joyeux “47.” This particular contest saw a fierce showcase, culminating in 37 Statues – a true testament to the vibrant creativity within the industry. In the Pharma & Medical – Craft category, the standards were equally elevated, with TBWA\Health Collective snagging the Grand LIA for their impactful work featuring Moderna titled, “Ashe Versus.” Overall, Jonathan and his team unveiled a treasure trove of achievements, distributing 12 Statues, including Gold, Silver, and Bronze awards, not to mention the 4 Finalists acknowledged for their innovation and skill in navigating the highly-regulated pharmaceutical arena. In the spirit of honoring creativity that transcends the ordinary, Barbara Levy, president of LIA, remarked on the wealth of talent revealed this year, stating that this body of work extends beyond mere aesthetic appeal; it also serves a greater good in society, culture, and the economy. “This year, as we celebrate creative excellence, we are seeing so many pieces of work that are Gold worthy. Work that doesn’t only look good but does good, either socially, culturally or economically. So congratulations to all the winners.” FINCH’s impressive haul exemplifies the remarkable synergy of innovative execution and socially conscious messaging prevalent in today’s health and wellness communications.
The LIA (London International Awards) Health & Wellness – Craft and Pharma & Medical – Craft categories acknowledge and celebrate outstanding achievements in creative excellence within the healthcare and pharmaceutical industries. The awards are judged by an esteemed jury, emphasizing the craftsmanship and production quality of campaigns. FINCH’s recent victories are part of this broader showcase, highlighting how creativity can illuminate critical health issues, making impactful strides in the public’s perception and understanding of health-related matters.
FINCH’s remarkable recognition at the LIA awards, winning Gold, Silver, and Bronze statues for their compelling campaign on brain cancer, reinforces the power of creativity in public health messaging. This achievement, alongside other notable winners, illustrates the industry’s commitment to not only producing aesthetically pleasing works but also endeavors that resonate positively within society. As voiced by Barbara Levy, the distinction of Gold-worthy work intertwines artistry with a mission to effect social good, marking a pivotal moment in the health and wellness arena.
Original Source: campaignbrief.com
