In the heart of Berlin, Assila emerges as a beacon of change, challenging the stereotype that Arabs don’t drink. Its anonymous founder, a pioneering woman from the Middle East, insists this preconception is misguided, given the diversity of 22 Arab nations. Launched in July, Assila is a testament to collaboration between Arab heritage and Berlin’s vibrant culture, striving to reshape the local beer scene where options are predominantly European.
This independent brewery offers Helles lager, a blend of bitterness and floral notes, all packaged in captivating bottles adorned with Arabic lettering. The founder explains that while consumers often anticipate a uniquely “Arabic” flavour, many Arab countries already boast their own lagers, echoing the normalcy of beer in these cultures.
The quest for authentic representation led to a brewing course at Flessa Bräu, where Assila’s founder found a shared vision with the brewery’s owner. Together, they birthed Assila, a brand named after the Arabic word for authenticity, aimed at reflecting the true essence of Arabs in Germany. The founder declares, “We’re craving authentic representation,” and aims to connect with a community hungry for relatable products.
Emerging amidst geopolitical strife, Assila is not just a beer but a cultural response to the prejudices faced by the Arab community in Berlin, which comprises about 5% of the city’s population. The founder notes that the perception of Arabs often simplifies their rich identities, stating they are more than just the stereotypes. This young demographic, comprised of “third-culture kids”, embodies creativity and ambition.
Moreover, Assila seeks to foster unity through its brewing, presenting the beverage as a “cultural lubricant” to facilitate social connections. With events like Assila Nights, where guests can engage with experts in various fields, they aim to tackle serious community issues in a relaxed atmosphere, blending conversation with camaraderie.
As a woman-led initiative breaking into a traditionally male-dominated industry, Assila shines a light on the historical roots of female brewers, referencing the goddess Ninkasi. While Berlin’s brewing landscape is evolving with female talent, the challenge of gender imbalance remains.
To date, Assila has produced over 6,500 bottles available in numerous venues, predominantly in community-focused and queer spaces. Looking ahead, the brand aspires to introduce non-alcoholic offerings and expand its product range, with the founder stating, “Assila is more than just a beer; it’s a movement, and we’re brewing a community.”
Follow them on Instagram @assila.beer for more updates.
Assila, Berlin’s first Arab-brewed beer, challenges stereotypes surrounding Arabs and alcohol. Founded by a woman from the Middle East, it blends heritage with Berlin’s unique culture. Its Helles lager, packaged with Arabic lettering, aims for authentic representation. Assila also engages communities through events, tackling issues and fostering connections while celebrating the role of women in brewing.
Assila represents a revolutionary step in Berlin’s brewing scene by emphasising Arab culture and dismantling stereotypes associated with Arabs and their relationship with alcohol. As a woman-led brand born from a desire for authentic representation, it seeks to create community connections and awareness through its product and events. This unique collaboration between Arab heritage and Berlin’s diverse culture paves the way for a broader understanding of identity and creativity in the brewing world.
Original Source: www.the-berliner.com
