Wellness has transcended its definition as a mere concept; it now serves as a catalyst influencing diverse consumer behaviours across multiple sectors. Circana, LLC, articulates wellness as services or products enhancing self-care, addressing emotional, mental, and physical health. Remarkably, the market of well-being-conscious consumers in the U.S. boasts a staggering buying power of over $1.1 trillion, unveiling vast potential for businesses catering to this demand.
Traditional aspects of health, like exercise and nutrition, remain paramount for U.S. consumers. However, mental considerations such as stress management, sleep quality, and harmonious home environments are gaining traction. Circana’s findings suggest wellness represents a triad of balance among body, mind, and spirit, highlighting its evolving nature.
Kristin Hornberger, EVP of Wellness at Circana, states that “maximizing opportunities in well-being practices is a win-win across many industries.” Businesses are encouraged to explore unique collaborations and co-branding partnerships to support a burgeoning consumer base eager for holistic wellness solutions.
The physical aspects of wellness are on the rise, emphasising areas like weight management, digestion, and oral care. In 2024, growth was recorded across the board, particularly in protein-related products, which surged by 18% as consumers increasingly sought nutritional supplementation beyond standard meals.
Circana’s survey reveals that emotional well-being resonates deeply with 77% of Americans prioritising their mental health concerning mood and motivation. The beauty industry ties closely to this aspect, with nearly half of women engaging in skincare routines, and a significant number turning to makeup and fragrance to elevate their spirits. Larissa Jensen from Circana notes the beauty sector thrives on both practical and emotional wellness benefits.
The pursuit of community and social engagement constitutes the third pillar of well-being. Keeping mentally fit drives sports participation, especially among women, and consumer reading trends reflect this shift, with significant growth in titles focusing on mental health and wellness.
Hornberger wisely concludes that “wellness is a constantly shifting paradigm,” with companies aligned with well-being principles destined to flourish amidst evolving consumer priorities.
Circana’s report reveals the integral role of wellness in shaping consumer behaviours across industries, with a robust buying power of over $1.1 trillion. Traditional health factors are evolving as mental and emotional aspects gain prominence. This transformation opens new market avenues for businesses while the beauty and wellness industries thrive on the connection between physical and emotional health.
In summary, wellness is increasingly recognised as a vital driver across various sectors, influencing consumer behaviour and market growth. With an astonishing consumer spend of over $1.1 trillion in the wellness sphere, businesses are urged to adapt and innovate by embracing holistic well-being strategies. The intersection of physical, emotional, and social wellness stands to redefine industries, positioning companies that align with these trends for enduring success.
Original Source: www.circana.com
