The notion of wellness has transcended the realms of mere health to embody a harmonious balance of body, mind, and soul. Circana, LLC likens wellness to a guiding principle that influences consumer behaviour across various industries, emphasising self-care products that enhance overall well-being. This burgeoning wellness market boasts over $1.1 trillion in purchasing power for well-being oriented consumers in the U.S., presenting a lucrative opportunity for brands targeting this trend.
U.S. consumers are increasingly recognising the importance of mental well-being alongside physical health. A Circana survey highlights that factors such as sleep quality, maintaining a work/life balance, and fostering a healthy home environment are now deemed pivotal. As industry expert Kristin Hornberger states, “maximising these opportunities is a win-win across many industries,” pointing to the need for innovative collaboration that resonates with health-conscious shoppers.
The physical aspect of wellness is diversifying, with key areas like weight control, digestion, pain relief, and energy-related vitamins gaining traction. Notably, sales for protein products witnessed an 18% upswing in 2024, illustrating consumers’ shifting dietary habits toward protein supplementation beyond meals.
On the emotional front, a staggering 77% of Americans are prioritising mental health, intertwining beauty with wellness routines. Over 46% of women engage in skincare, while more than a quarter use fragrances to boost moods. As Larissa Jensen remarks, the beauty sector benefits by offering products that not only improve physical appearance, but elevate emotional well-being as well.
Community connection and social engagement rounds off the wellness journey, with Circana’s surveys revealing a growing interest in sports for mental fitness, especially among women. Furthermore, literature on mental health, healthy lifestyles, and related subjects have seen significant sales increases in 2024, reflecting changing consumer values. Hornberger summarises, “As the landscape of consumer priorities continues to evolve, companies that align with the principles of well-being will be well-positioned to thrive.”
Circana reports a growing wellness trend that significantly influences the beauty industry, encompassing physical, mental, and emotional well-being. With a massive buying power of over $1.1 trillion in the U.S., consumers are prioritising wellness-related purchases. Traditional health aspects remain important, but mental well-being is gaining ground, and beauty routines are now pivotal in this journey. Brands that embrace wellness trends and focus on community engagement will thrive in the evolving market.
The report by Circana paints a vivid picture of the changing landscape of wellness within the beauty industry. As consumers increasingly recognise the interconnectedness of physical, mental, and emotional well-being, brands are presented with ample opportunities to innovate and collaborate. By aligning with these wellness principles, companies not only contribute to consumer empowerment but position themselves for lasting success in a burgeoning market.
Original Source: www.happi.com
