The West Midlands is poised to experience a dynamic surge in its economic stature and global visibility as it gears up to host several high-profile sporting events this March. Not only will the region serve as a vibrant backdrop for global competitions, but it is anticipated to attract an extensive television audience, reaching hundreds of millions worldwide.
From March 11 to 16, Birmingham will host the prestigious All England Open Badminton Championships at the Utilita Arena, followed by the Kabaddi World Cup from March 17 to 23 across venues in Wolverhampton, Walsall, Birmingham, and Coventry. The combined economic impact of these bustling events, along with the e-sports competition called Game On Birmingham, is projected to bring in an impressive £5.8 million for the region.
Joel Lavery, Strategic Lead for Major Sporting Events at the West Midlands Growth Company, exclaimed, “The Commonwealth Games Legacy Fund has provided us with a platform to stage major events… These prestigious events give us the opportunity to show domestic and international audiences that this region loves its sport.” March is set to be a landmark month, showcasing the West Midlands as a hub for diverse and inclusive sporting achievements.
The Kabaddi World Cup will feature 16 men’s and eight women’s teams from powerhouses like India, China, the USA, and England, marking a historic first for the competition outside Asia. Councillor Bhupinder Gakhal expressed excitement over hosting this event in Wolverhampton, highlighting its potential to re-establish local economic benefits and showcasing the city as a sports capital.
The All England Open is renowned worldwide, echoing the prestige of Wimbledon in the badminton realm, drawing elite competitors from across countries like India, Japan, and Malaysia. Councillor John Cotton praised Birmingham’s passion for sports, declaring it a tremendous honour to host this celebrated tournament again alongside other significant events in March.
The West Midlands is preparing for a busy March, hosting the All England Open Badminton Championships and the 2025 Kabaddi World Cup, alongside an e-sports competition. These events are expected to create £5.8 million in economic impact and elevate the region’s international profile, showcasing its enthusiasm and infrastructure for major sporting events.
March will be a defining month for the West Midlands, with the All England Open Badminton Championships and the Kabaddi World Cup set to elevate the region’s global profile and economic potential. These events not only reflect the West Midlands’ love for sports but also demonstrate its capacity to host major international tournaments, promising significant economic and social benefits. The collaboration between local authorities and sporting organisations underscores a collective commitment to celebrating athletic excellence and enhancing community vibrancy.
Original Source: www.expressandstar.com
