Last Saturday, H&M’s Mitte Garden store in Berlin buzzed with excitement as crowds lined up outside for a unique one-day portrait session with renowned photographer Rita Lino. This event, part of a popular series celebrating artistic expression, also coincided with the launch of H&M’s Spring/Summer 2025 collection, featuring themes that embrace both bohemian styles and the celebration of femininity.
Rita Lino’s session attracted a large audience, with stylish Berliners and eager onlookers waiting in a seemingly endless queue all day. Over 100 individuals had their portraits taken by Lino, capturing the essence of the city’s vibrancy and unique fashion sense, making this a memorable experience for those present.
Rita is celebrated for her intimate and authentic photography style, which resonated with many participants. Those who took part walked away not only with prints but also digital copies, perfect for sharing on social platforms, showcasing their chic outfits and the lively atmosphere of the event.
As the queue flowed steadily, another Berlin photographer, Milena Zara, captured the behind-the-scenes energy. Enthusiastic participants waited patiently in the pleasant spring weather, fostering a sense of community among fashion lovers.
Notable events continue, as H&M’s flagship store on Regent Street welcomed the vibrant CLUBSHY series from artist Shygirl. Fans can stay tuned for more exciting events, as the brand has a plethora of activities planned in the coming weeks and months.
H&M’s Mitte Garden Berlin hosted a portrait session with photographer Rita Lino, coinciding with the SS25 collection launch. The event saw over 100 attendees eager to capture their styles in Lino’s distinct photographic style. Another photographer, Milena Zara, documented attendees while enjoying a vibrant atmosphere. Upcoming events promise more opportunities for fashion enthusiasts.
The successful in-store portrait session at H&M’s Berlin location not only showcased the artistic talents of Rita Lino but also solidified the brand’s commitment to fostering community and celebrating fashion. With more events around the corner, H&M continues to draw on the creativity and vibrancy of urban cultures.
Original Source: www.dazeddigital.com
