Little Black Book has announced its top League Table of Creativity for 2024, revealing INNOCEAN Berlin as the leading agency in Germany and the foremost independent agency in Europe. This esteemed ranking is derived from the Immortal Awards, assigning points for every entry from member companies. INNOCEAN’s rise to the top follows its award-winning campaign, ‘The First Speech’ for Reporters without Borders Germany, which garnered significant acclaim throughout the judging process.
Gabriel Mattar, European chief creative officer, remarks on the agency’s priority for consistent, impactful work rather than merely chasing accolades. “We are actually focused on creating a body of work that delivers consistency,” he asserts, underlining the agency’s dedication to timeless creativity. He emphasises INNOCEAN’s diverse workforce, with 35 different nationalities among its 80 employees, attributing success to this rich cultural tapestry that informs their globally relevant work.
In the last year, INNOCEAN Berlin has also made impressive strides globally, ranking 8 among independent agencies and 14 at Cannes Lions. Gabriel reflects on their journey, stating, “The path to glory wasn’t easy” but remains proud of the agency’s progress since its inception just seven years ago. He notes the agency’s ethos of ‘Glory over pain’ has transformed into a fresh rebranding launched this week.
Paul Monan, director of the Immortal Awards, congratulated INNOCEAN Berlin, applauding their achievement and the Commendation for ‘The First Speech,’ noting it as the market’s sole representation on this year’s winners reel. The League Table of Creativity offers a comprehensive overview of creative agencies, production houses, and more, enabling users to explore rankings filtered by various categories.
The transparent scoring system of the Immortal Awards allocates points based on jury evaluations, demonstrating the caliber of work done by the agencies. The League Table allows all LBB members to monitor their rankings and accumulate points, fostering a competitive yet celebratory environment for creative excellence.
INNOCEAN Berlin is recognised as Germany’s top agency and leading independent agency in Europe by the League Table of Creativity 2024, thanks to their acclaimed campaign, ‘The First Speech’. European chief creative officer Gabriel Mattar emphasizes a focus on consistent, timeless work. The agency has achieved remarkable global rankings and reflects on their diverse and collaborative culture as vital to their success. The League Table is a transparent ranking created from the Immortal Awards, celebrating creative agencies worldwide.
In summary, INNOCEAN Berlin has emerged as Germany’s top creative agency in the Little Black Book’s League Table of Creativity, also earning distinction as the leading independent agency in Europe. With a focus on creating enduring, impactful work and embracing a diverse culture, they have showcased their creative strength, encapsulated in their award-winning campaign for Reporters without Borders. This recognition not only reinforces their commitment to quality but also inspires future creative ventures across the industry.
Original Source: lbbonline.com
