Innocean Berlin, a vibrant creative force in Germany’s advertising landscape, has embarked on a profound rebranding journey, emerging under the new moniker, Glory over Pain Corporation. The agency boldly positions itself as the “first healer in the industry” or a “pharmacy for brands,” offering much more than mere marketing solutions.
In its announcement, the agency warned against misinterpretations: this is not simply a change of aesthetics or a superficial mission statement. They committed to a total metamorphosis that encompasses the agency’s very essence, redefining its mission and visual identity. Given that many brands are grappling with various degrees of distress, Innocean Berlin steps in to mend wounds rather than merely advertise products.
The agency’s approach isn’t about surface-level remedies; they aim to accurately diagnose challenges and provide tailored strategies, media solutions, and creative insights. The team boasts a track record of impactful work, including accolades that underline their commitment to social issues. Innocean’s new logo, a painkiller, encapsulates their unique offering – a holistic brand healing service, backed by a diverse team of healers from 35 nationalities who combine precision with cultural intuition.
The rebranding transforms every facet of the agency’s identity. Drawing from the realm of pharmaceuticals, the new aesthetic is infused with elements like first-aid kits and prescription designs. This fresh identity extends across various domains, from stationery and signage to their online presence, ensuring a unified visual narrative.
In an innovative twist, they have also launched a pharma-inspired merchandise line, making their branding remedies accessible to all. Central to this overhaul is a set of five foundational principles that steer the agency towards its mission of long-term brand healing.
With a striking hero film, a revamped digital hub, and new social media strategies, Innocean Berlin is poised to revolutionise brand marketing. Gabriel Mattar of ECCO highlighted the agency’s desire for deeper solutions rather than mere facades, while Ricardo Wolff, the ECD, emphasised that true healing means dismantling old methodologies. Every element now serves a purpose; good design must function harmoniously to eliminate pain rather than mask it.
Innocean Berlin has rebranded as Glory over Pain Corporation, positioning itself as the first healer in the advertising sector. This transformation involves a complete overhaul of its identity, drawing inspiration from pharmaceuticals to deliver genuine brand healing solutions. The agency emphasizes a strategic, long-term approach, incorporating cultural diversity and innovative visual aesthetics. Their commitment to genuine healing rather than surface-level solutions sets them apart in the industry.
Innocean Berlin’s rebrand as Glory over Pain Corporation signifies a transformative leap into the realm of brand healing. By embracing a holistic approach inspired by medical principles, the agency promises to not only identify issues but offer real solutions. With a fresh visual identity and an emphasis on cultural diversity, they are set to reshape the narrative around brand marketing. Their commitment to deep-rooted strategy over superficial aesthetics positions them uniquely in the industry, ready to heal brands effectively and sustainably.
Original Source: mediashotz.co.uk
