The Ruby Group, spearheaded by CEO Michael Struck, is enhancing its European portfolio with a striking new hotel in Berlin. The refurbished structure at Kurfürstendamm 227 will feature 375 contemporary rooms across floors 5 to 11. This venue will not only include lively common areas on the 3rd floor but also a rooftop terrace, where guests can drink in sweeping views of the celebrated boulevard below.
Located in Kurfürstendamm, known as Berlin’s own “Champs-Élysées,” the hotel provides easy access to historically rich attractions such as the Kaiser Wilhelm Memorial Church and Berlin Zoo. With fantastic transport links, guests can conveniently reach key landmarks like the Brandenburg Gate and Museum Island, while Berlin Brandenburg Airport is just a short ride away.
This project marks a pivotal moment for the Ruby brand following its acquisition by IHG Hotels & Resorts. Now part of a global network, Ruby gains access to IHG’s extensive distribution and technology, solidifying its foothold in international markets. This partnership positions Ruby as IHG’s preferred collaborator for lease initiatives, enhancing their operational capacity and brand recognition.
In collaboration with Empira Group, a notable name in real estate, the project revitalises a long-empty hotel, returning it to its hospitality roots after a stalled office conversion. This aligns with Ruby’s mission to transform neglected sites into vibrant locales, ensuring interiors designed by Matthew Balon exude the brand’s flair for style, individuality, and comfort.
Set to officially open its doors in the first quarter of 2028, the Ruby Hotel Berlin promises an exciting addition to the city’s hospitality scene, embodying the brand’s hallmark of Lean Luxury.
The Ruby Group is expanding in Berlin with a new 375-room hotel scheduled to open in Q1 2028. The project, located at Kurfürstendamm 227, combines Lean Luxury design with a restored historic building. As the first Ruby hotel under IHG’s partnership, it aims to transform an underused property into a vibrant hospitality space while offering easy access to Berlin’s attractions.
The Ruby Group’s expansion into Berlin marks a significant milestone, positioning it strategically within the realm of European hospitality. With a prime location in Kurfürstendamm and a focus on transforming an underutilised landmark into a thriving hotel, the Ruby Hotel Berlin is set to enhance the city’s accommodation offerings. The strategic backing from IHG Hotels & Resorts further strengthens Ruby’s operational and market growth capabilities, promising an exciting future for the brand.
Original Source: www.hospitalitynet.org
