The Ruby Group, led by CEO Michael Struck, is embarking on an exciting project in Berlin, expanding its brand with a striking hotel located in a restored landmark building. This new Ruby Hotel will feature 375 rooms spread across floors 5 to 11, with lively communal spaces on the 3rd floor and a stunning rooftop terrace on the 12th floor, boasting breathtaking views over Berlin’s renowned shopping boulevard, Kurfürstendamm.
Kurfürstendamm, often compared to the Champs-Élysées, is a vibrant area brimming with shopping, history, and culture. Guests at the Ruby Hotel will find themselves within easy reach of iconic landmarks, including the Kaiser Wilhelm Memorial Church and Berlin Zoo, as well as the innovative Bikini Berlin concept mall. With excellent transport links, the hotel also provides quick access to key attractions like the Brandenburg Gate and Museum Island, while Berlin Brandenburg Airport is merely 35 minutes away.
This Berlin project is significant as it marks the first Ruby hotel developed after the brand’s acquisition by IHG Hotels & Resorts. By joining the IHG family, the Ruby Group gains valuable resources, such as global distribution and advanced technology, alongside access to over 100 million IHG One Rewards members, aiding its international growth ambitions in markets like the U.S. and Asia.
In partnership with Empira Group, a noted international real estate investor, this project revitalizes a long-vacant building, returning it to its original role as a hotel. Empira acquired the property with plans to evolve it from a failed office project back to hospitality. The Ruby Group’s design team, under Matthew Balon, will incorporate the brand’s ethos of stylish comfort and individuality into the hotel’s interiors.
Anticipated to open its doors in the first quarter of 2028, the Ruby Hotel in Berlin represents a dynamic addition to the city’s hospitality landscape, embodying Ruby’s vision of transforming spaces into vibrant destinations.
The Ruby Group is expanding in Berlin with a new hotel project featuring 375 rooms in a landmark building along Kurfürstendamm. This hotel will provide excellent access to Berlin’s cultural attractions and transport links. Following its acquisition by IHG Hotels & Resorts, the Ruby Group can leverage new global resources for growth, with the hotel expected to open in Q1 2028.
In conclusion, the Ruby Group’s forthcoming hotel in Berlin epitomises its commitment to Lean Luxury and destination-driven design. With its prime location and innovative partnership with IHG, the project not only revitalizes a historic property but also enhances the Ruby brand’s international footprint. As the hotel prepares to welcome guests in 2028, it promises to be a hub of culture, comfort, and modern luxury.
Original Source: www.hospitalitynet.org
