INNOCEAN Berlin have triumphed as the top creative agency in Germany and secured the second position in Europe, according to the latest Creative Agency Rankings released by Little Black Book (LBB). This ranking results from the Immortal Awards, a significant evaluation platform since 2018, which assesses global creative agencies on creativity, effectiveness, and impact.
INNOCEAN’s remarkable achievement is largely attributed to their award-winning campaign, ‘The First Speech,’ developed in partnership with Reporters Without Borders. The campaign effectively communicates the importance of independent journalism with the compelling tagline, ‘Trust the free press. Not pretty words.’ Its emotional storytelling and cinematic portrayal resonate deeply, reinforcing the vital message of press freedom.
Last year, ‘The First Speech’ not only won accolades at Cannes Lions, receiving the Grand Prix for Good, but also shined at other prestigious events like the New York Festivals and London International Awards. This success underscores INNOCEAN’s commitment to creative excellence on a premier global platform, further solidifying its reputation within the industry.
INNOCEAN’s triumph continues to elevate its presence in Europe, a region celebrated for its vibrant advertising landscape since the 1920s. Since establishing its European headquarters in 2007, the agency has ventured into expanding its innovative approach, collaborating with diverse clients, notably within the Hyundai Motor Group, to create impactful campaigns that captivate audiences.
William Lee expressed pride in the achievement, highlighting the Berlin office’s constant delivery of powerful public-interest messages through unique creativity. He affirmed the agency’s dedication to conveying significant messages aligned with INNOCEAN’s creative principles deeply rooted in cultural and societal insights.
Little Black Book (LBB), founded in 2006, serves as an essential resource for the advertising industry, providing news, insights, and rankings for creative professionals worldwide, with a reach of over 50,000 subscribers across major agencies.
INNOCEAN Berlin has been rated the top creative agency in Germany and second in Europe according to LBB’s latest Creative Agency Rankings, credited to their powerful campaign ‘The First Speech’ with Reporters Without Borders. This campaign champions independent journalism, having garnered prestigious awards including the Grand Prix for Good at Cannes Lions. Established in 2007, INNOCEAN aims to expand its impact in the European market, driven by insightful creativity, as expressed by CEO William Lee.
In summary, INNOCEAN Berlin’s ranking as the top creative agency in Germany reflects its impactful approach to advertising, highlighted by the success of its poignant campaign, ‘The First Speech.’ This recognition positions the agency as a formidable player in the European creative market, poised for further growth while showcasing its commitment to creativity that resonates on cultural and social levels. William Lee’s pride in this achievement underscores INNOCEAN’s dedication to meaningful messaging and innovative campaigns.
Original Source: lbbonline.com
