On 31 March 2025, elumeo SE, Europe’s leading electronic gemstone jewelry retailer, announced a EUR 5.9 million restructuring program to ensure future competitiveness. This involves reducing daily live broadcasts to 10 hours, streamlining overhead functions, and focusing sales on jewelry priced above EUR 50. Additionally, the ongoing Juwelo100 sales initiative will be extended, albeit with a timeline extension of up to three years.
For the 2025 financial year, the company anticipates about EUR 0.9 million in expenses linked to these structural adjustments. The preparations for the 2024 financial statements are proceeding as planned, with a scheduled publication date of 28 April 2025. Preliminary figures indicate that 2024 revenue and margin will fall slightly short of forecasted figures, prompting a downward revision in the projected adjusted EBITDA to up to EUR -1 million.
Elumeo SE operates various electronic sales channels, including home shopping TV, online platforms, and an AI-driven video shopping app named Jooli, reaching customers across multiple European nations. Established in Berlin, the company holds a prominent position in the direct sale of high-quality gemstone jewelry. Its services cater to markets in Germany, Austria, Switzerland, Spain, and Italy, while also reaching customers in other countries through online sales.
The announcement underscored the company’s commitment to adapting to market demands and optimising its operations, aiming to secure its position within a competitive industry filled with evolving consumer preferences. The notification was made in accordance with Article 17 MAR of Regulation (EU) No 596/2014, validating its urgency and importance.
elumeo SE has announced a EUR 5.9 million restructuring plan to enhance competitiveness in 2025, including shorter live broadcasts and a focus on high-value jewelry. Expected expenses for the restructuring total EUR 0.9 million. The company’s revenue and adjusted EBITDA forecasts for 2024 are being adjusted downwards, with a publication date for financial statements set for 28 April 2025.
In conclusion, elumeo SE’s proactive steps reflect its dedication to enhancing competitiveness amidst shifting market conditions. By implementing a substantial restructuring programme and adjusting its sales strategies, the company positions itself to recover from slight declines in forecasts while maintaining focus on high-value products and modern sales methodologies. With effective execution, elumeo aims to adapt to changing consumer demands and emerge stronger in the marketplace.
Original Source: www.ad-hoc-news.de
