In a bold stride towards revolutionising destination marketing, Orange 142 has forged an impressive alliance with Tourism Economics. This partnership furnishes Destination Marketing Organisations (DMOs) with astute attribution tools and economic impact dashboards. By seamlessly linking marketing investments to visitor outcomes, DMOs can now quantifiably demonstrate the effectiveness of their campaigns.
Lindsey Wilkes, SVP of Business Development at Orange 142, noted that the pressing demand for DMOs to prove the return on investment (ROI) of their marketing efforts is evolving. The collaboration pushes DMOs to extend beyond simplistic metrics, providing them with refined data to streamline their campaigns while fostering stakeholder trust and financial support.
The array of metrics accessible to these DMO clients includes quantifiable insights on total visitors spurred by media, the efficiency of marketing expenditure in attracting footfall, and the average customer stay duration. Furthermore, vital economic impact information showcases how tourism contributes to local economies through job creation and tax revenue.
At the heart of this venture is the Media Impact Calculator (MIC) from Tourism Economics, allowing DMOs to gauge the economic significance of their advertising. Chuck Davison, VP of Attribution Solutions at Tourism Economics, emphasised that the MIC provides the precision that DMOs need to correlate marketing strategies with tangible economic results.
This partnership is ideally suited for tourism boards reliant on tax income and local enterprise backing. By harnessing in-depth economic metrics, DMOs can assertively argue for funding, highlighting tourism’s substantial economic role, from consumer spending to tax generation and job growth.
Michael Snyder, Director of Operations for Visit South Jersey, relayed his excitement about collaborating with Tourism Economics and how beneficial it is for smaller DMOs like his to have a media partner that offers analytical guidance for future marketing efforts.
Orange 142 has partnered with Tourism Economics to enhance the effectiveness of destination marketing through advanced attribution tools and economic impact data. This collaboration allows DMOs to clearly link marketing investments to visitor metrics and economic contributions, helping them secure funding and optimise their campaigns. The Media Impact Calculator (MIC) is central to this collaboration, providing DMO clients with actionable insights.
In conclusion, the partnership between Orange 142 and Tourism Economics is set to redefine how DMOs measure marketing success. By providing advanced attribution tools and beneficial economic impact insights, DMOs can now support their funding efforts and campaigns with quantifiable data. This collaboration empowers DMOs to directly align their marketing expenditures with tangible economic outcomes, a necessary shift in the industry.
Original Source: www.prnewswire.com
