Every week, Bestads curates the finest advertisements from around the globe, across various platforms, evaluated by a distinguished creative director or team to spotlight their top picks. This week, the esteemed judge is Pedro Americo, Executive Creative Director at Fraser, Berlin.
Best TV winner is PETA’s memorable ad, ‘It’s The Toy That Toys With Life’. This captivating campaign employs an unexpected blend of storytelling and aesthetics to address animal protection. Americo praises its sharp sarcasm and parody, underscoring the ad’s remarkable production quality and its innovative style for such a heartfelt cause. Kudos to the creators!
Bestads selects the best global advertising weekly, assessed by notable judges. This week, Pedro Americo from Fraser in Berlin reviews outstanding advertisements. The highlight is PETA’s ad, ‘It’s The Toy That Toys With Life’, celebrated for its unique storytelling and production.
In this week’s selection, Bestads showcases how creativity can be harnessed to raise awareness for vital causes through powerful storytelling and unique aesthetics. Pedro Americo’s insights highlight the effectiveness of humour and unexpected narratives in advertising, reinforcing that engaging content can indeed spark important conversations about animal protection.
Original Source: campaignbrief.co.nz
