IHG Hotels & Resorts has made a significant stride in its luxury offerings by signing the Bristol Berlin, Vignette Collection. Set to debut in 2025, this remarkable addition features 303 rooms and will be beautifully situated on Berlin’s Kurfürstendamm, surrounded by a rich tapestry of theatres and upscale shopping.
The Vignette Collection brand, introduced in 2021, has rapidly grown while allowing hotel owners to maintain their distinct styles. The Bristol Berlin marks just the second signing in Germany, aiming to reach 100 hotels by 2030 as part of an ambitious global strategy.
Mrs. Willemijn Geels, Vice President of Development at IHG, expressed excitement about the expansion in Germany, emphasising the brand’s strategy to enhance both luxury and lifestyle offerings. This partnership aims to bolster IHG’s presence and support hotel owners throughout their property’s journey.
Kamaldeep Manaktala, CEO of Hotels of Aroundtown, stated that this collaboration will elevate the hotel’s profile within the robust IHG portfolio, showcasing extensive renovations and a refreshed dining concept, poised to enhance guest experiences greatly.
The Vignette Collection exemplifies IHG’s commitment to diversity in hospitality, blending unique individual identities with the overarching brand mission. With significant investment and expansion in Germany, including numerous hotels in various stages of development, IHG continues to strengthen its luxurious presence in the market.
IHG Hotels & Resorts has signed the first Vignette Collection hotel in Berlin, set to open in 2025. The Bristol Berlin will feature 303 rooms and various luxury amenities. This signing marks a step towards IHG’s goal of reaching 100 hotels under this brand by 2030 and demonstrates its commitment to luxury hospitality in Germany.
The signing of the Bristol Berlin, Vignette Collection represents a substantial addition to IHG’s luxury and lifestyle offerings. With a focus on maintaining individual hotel identities while capitalising on global brand strength, IHG is poised for significant growth in Germany’s hospitality landscape, aiming for a total of 100 hotels in its collection by 2030. Overall, the expanding Vignette Collection highlights IHG’s dedication to providing unique and memorable guest experiences.
Original Source: www.ihgplc.com
