H&M is reimagining the retail experience in Berlin with a vibrant one-day event, inviting guests to have their portraits captured by the talented photographer Rita Lino. This initiative is part of their Spring/Summer 2025 campaign, celebrating self-expression and individuality through the art of portraiture.
Rita Lino, renowned for her intimate and instinctive style of photography, elegantly explores the depth of human emotions and identity. Her artistic vision aligns seamlessly with H&M’s SS25 collection, which celebrates femininity through a harmonious blend of ethereal bohemian elements and structured, edgy tailoring.
The collection boasts pieces like delicate sheer blouses, intricate crochet dresses, and tiered ruffled skirts that evoke a sense of romance and fluidity. To balance the softness, there are also sharp tailoring elements such as multi-pocket leather jackets and striking suiting, complemented by nostalgic accessories like snake-print slippers, statement belts, and chunky metal jewellery.
Join the fun at H&M Mitte Garten on Saturday, March 29, from 12 to 5 PM for a free portrait session. Each visitor receives a beautifully printed A5 portrait to take home, ensuring a memorable keepsake of individuality. Spaces are limited, and portraits are offered on a first-come, first-served basis.
H&M is hosting a one-day pop-up in Berlin on March 29, featuring portrait sessions with photographer Rita Lino. The event showcases the Spring/Summer 2025 collection, celebrating individuality, femininity, and artistic portraiture. Free A5 prints will be available, with spaces allocated on a first-come, first-served basis.
In summary, H&M’s pop-up event in Berlin offers a unique opportunity for visitors to express themselves through the lens of renowned photographer Rita Lino. The SS25 collection showcases a delightful interplay of femininity, bringing together soft bohemian styles with bold tailoring. This fun event promises not only a personalised portrait but also a celebration of fashion and individual identity.
Original Source: www.dazeddigital.com
