H&M is back in Berlin with an exciting one-day pop-up event where visitors can have their portraits captured by the renowned photographer, Rita Lino. This initiative, aligned with the SS25 campaign, celebrates self-expression and the art of the portrait, inviting everyone to embrace their individuality under the lens.
Rita Lino, celebrated for her raw and instinctive photography, masters the complexities of the human form. Her work focuses on gesture and emotion, making her an ideal choice to showcase H&M’s SS25 collection, which delves into the diverse interpretations of femininity. This collection beautifully melds ethereal bohemian elements with rock-inspired tailoring, featuring flowing sheer blouses, crochet dresses, and tiered skirts for a romantic flair, paired with structured leather jackets and sharp suits for an edgy contrast.
Mark your calendars for Saturday, March 29, from 12 PM to 5 PM, as the free portrait session unfolds at H&M Mitte Garten. Attendees will receive their portraits printed in A5 format to take home, encapsulating the moment of self-expression. Don’t miss out – secure your spot now, as the sessions operate on a first-come, first-served basis!
H&M invites Berlin visitors for free portrait sessions with photographer Rita Lino on March 29, from 12-5 PM. The event celebrates individuality in connection with the SS25 campaign, featuring a collection that balances ethereal boho and edgy tailoring. Portraits will be printed in-store for guests to take home, on a first-come, first-served basis.
H&M’s pop-up event in Berlin offers a unique opportunity to capture personal portraits with famed photographer Rita Lino. The SS25 collection blends feminine elegance with bold, rock-inspired designs, reflecting self-expression. Attending on March 29 promises a memorable experience, with free portrait prints available on-site.
Original Source: www.dazeddigital.com
