Kira Bunse, a talented photographer associated with BIRD PRODUCTION, captures striking images for the high-performance running label, LITERARY SPORT. Founded by enthusiastic runners Mark Bechara and Deirdre Matthews, the brand combines functionality and stylish design, offering collections that support the runner’s rhythm and enhance their athletic experience. These garments are developed with exceptional attention to detail, ensuring that they effortlessly blend comfort with performance.
In their collaboration with BIRD, Bunse photographed models Mila van der Horst and Clément Chabernaud, but it’s the philosophy behind the brand that truly resonates. As Bechara and Matthews express, the collection aims to inspire running through thoughtful design and quality pieces. Their vision reflects the notion that just as a novel creates meaning, movement opens doors to new possibilities, underscoring the importance of clarity and personal growth through physical activity.
The inception of LITERARY SPORT stems from a chance encounter between Bechara and Matthews at their children’s pre-school. Their shared passion for running led to discussions about creating a unique running line, and post-pandemic, they recognised the right moment to launch their vision. Thus, in 2022, LITERARY SPORT emerged as a niche brand committed to serving intellectual athletes.
BIRD PRODUCTION, known for its exquisite photography, will showcase again at UPDATE-25-BERLIN on May 16, 2025. Founded in 2003 by Christian Schuett, the agency features a curated selection of photographers and creatives. With international offices in Milan and Berlin, BIRD PRODUCTION continues to thrive, managing the careers of its artists within the competitive realm of fashion and photography.
This article delves into the collaboration between photographer Kira Bunse and running wear label LITERARY SPORT, founded by Mark Bechara and Deirdre Matthews. It explores the brand’s philosophy centred on high-performance athletics and intellectual engagement, recounts its inception, and highlights BIRD PRODUCTION’s upcoming participation at UPDATE-25-BERLIN.
In conclusion, Kira Bunse’s photography for LITERARY SPORT highlights a unique fusion of performance-driven design and intellectual inspiration. Founded by avid runners, the brand channels passion and precision into its collections, emphasising the transformative power of movement. The story of its inception showcases how genuine connections can lead to extraordinary opportunities, while BIRD PRODUCTION’s involvement promises to elevate the visual narrative of the brand further.
Original Source: www.gosee.news
