In Germany, a country steeped in the tradition of home remedies, you might expect kombucha to be a household staple. However, as Julian Ronnefeldt, founder of Berlin’s Magucha Kombucha, reveals, convincing locals has been a challenge. Despite a rich fermentation culture, many dismiss kombucha, saying it tastes like ‘gherkin water.’ Undeterred, Ronnefeldt has refined his recipes, striving to create a perfect blend of sweet and sour for a sophisticated soft drink experience.
Magucha Kombucha is revolutionising traditional fermentation with innovative flavours such as butterfly pea and guayusa tea. Currently available in over 20 German locations and featured in the Food Innovators’ Rising Star Report, Ronnefeldt is successfully winning over sceptical consumers.
Before diving into the world of scobies, Ronnefeldt co-founded the renowned Berlin nightclub Loophole, immersed in the city’s thriving underground scene. After years of late nights left him drained, he journeyed to India in 2014, where he discovered kombucha. The drink proved rejuvenating, sparking his passion for health-oriented beverages.
His Neukölln store, KulchaBox, showcases vibrant purple kombucha bottles, turmeric shots, and black garlic, all handcrafted without additives or artificial flavours. Ronnefeldt prioritises high-quality organic ingredients, wholeheartedly believing in their healing benefits for gut health and liver support.
Determined to evolve KulchaBox into a “progressive food store,” Ronnefeldt plans to introduce vegan and vegetarian products from local suppliers. He envisions the space as an interactive community hub, hosting pickling workshops, dinner events, and concerts. While you can still find fresh Magucha on the shelves, steer clear of gherkin references!
Magucha Kombucha, founded by Julian Ronnefeldt in Berlin, seeks to change perceptions of kombucha among sceptical Germans who often liken it to ‘gherkin water.’ The brand celebrates innovative flavours, made from organic ingredients. KulchaBox, Ronnefeldt’s store, is evolving into a community hub for healthy eating and local produce, aiming to engage consumers beyond mere shopping.
Julian Ronnefeldt’s Magucha Kombucha exemplifies the fusion of traditional fermentation with modern flavours, proving that health-centric beverages can appeal to the German public. With his dedication to quality ingredients and community engagement at KulchaBox, he is transforming how locals perceive gut health products. Through continuous innovation and a welcoming atmosphere, Ronnefeldt invites consumers to embrace this refreshing drink.
Original Source: www.the-berliner.com
