The ITB Berlin 2025, set for March 4-6 at the Berlin ExpoCenter City, marks the return of UN Tourism, a pivotal influencer in future tourism discussions. The Ministers Summit will gather public sector leaders to forge strategies that promote growth anchored in peace and investment. Complementing this, side-events aim to ensure tourism evolution benefits all, highlighting enhanced accessibility and sustainability practices.
On March 5, the agenda includes a crucial debate from 12:45 to 13:15 titled “Is Tourism Coming to an End? From Overtourism to Sustainability Governance.” Later, attendees can engage in further discussions at CityCube from 13:00 to 15:00, with dynamic sessions at Hall 7 1b, Blue Stage. The day concludes with a keynote speech at 16:00 focused on the transition from COP29 in Baku to COP30 in Belem, emphasising global climate actions for tourism. This important presentation is scheduled for 11:00 on March 6 at Hall 7.1a, Orange Stage Messe Berlin.
UN Tourism will host pivotal discussions at ITB Berlin 2025 from March 4-6, aiming to shape the tourism industry’s future by focusing on peace, investment, accessibility, and sustainability. Key events include a critical panel on overtourism and a keynote on climate action in tourism.
In conclusion, ITB Berlin 2025 promises to be a vital meeting ground for advancing sustainable tourism solutions. With focus on public sector leadership and inclusivity, discussions will tackle significant challenges facing the sector, ultimately steering it toward a more sustainable future.
Original Source: www.unwto.org
