The CEO of American Eagle has observed a notable psychological change in Gen Z shoppers, attributed to prevailing economic anxiety. Whereas previously these young consumers showed a willingness to spend freely, they are now exhibiting heightened caution in their purchasing decisions. As February rolled in, there was a slight uptick in overall U.S. shopping behaviour following a significant decrease in January, highlighting a shift in consumer confidence influenced by economic uncertainties.
American Eagle’s CEO has identified a shift in Gen Z shopping habits, driven by economic anxiety, resulting in more cautious consumer behaviour. February saw a slight increase in spending after a decline in January, indicating growing concerns about the economy among shoppers.
In summary, Gen Z is redefining shopping behaviors against a backdrop of economic distress, leading to more cautious spending. This trend reflects broader economic conditions and suggests that youth consumers are increasingly mindful of their financial realities.
Original Source: fortune.com
