Quanzhou, a historic coastal gem, has seen a remarkable tourism resurgence, drawing over 10.12 million visitors during the 2025 Spring Festival. With tourism revenue skyrocketing to an impressive 10.1 billion yuan (approx. $1.4 billion USD), the city has earned its spot as a prime travel destination, topping Mafengwo’s 2025 list of the hottest festive towns. At the heart of this boom lies cultural tourism, with traditional Chinese performing arts enchanting a new wave of adventurers.
The city’s cultural heritage is evolving into an economic dynamo, with cultural intellectual properties (IPs) generating fresh income sources. Quanzhou’s tourism success is revitalising and modernising its rich cultural landscape. As one of China’s oldest cities, marked by deep historical roots, Quanzhou is continually breaking new tourism records, weaving the ancient into the contemporary.
By creatively intertwining its heritage with tourism, Quanzhou has developed a sustainable tourism model, ensuring that economic progress goes hand in hand with cultural preservation. This balance not only enriches the visitor experience but also breathes new life into the traditions that have shaped the city.
Quanzhou is experiencing a tourism boom, with 10.12 million visits during the 2025 Spring Festival, generating 10.1 billion yuan in revenue. The city’s cultural tourism, driven by traditional arts, has become a key economic factor. Quanzhou integrates its heritage with tourism to create a sustainable model that supports economic growth while preserving its rich cultural legacy.
Quanzhou has emerged as a significant player in China’s tourism industry by attracting millions of visitors and generating substantial revenue. Its unique approach to cultural tourism, centred around the city’s rich heritage and traditional arts, has not only drawn tourists but also fostered economic growth and cultural revitalisation. This balance ensures Quanzhou’s heritage thrives amid modernisation, marking it as a leading example of sustainable tourism in action.
Original Source: www.travelandtourworld.com
