The Madhya Pradesh Tourism Board is poised to make a significant impact at ITB Berlin 2025, one of the premier travel trade fairs in the world, scheduled for March 4 to 6, 2025. The state’s presentation aims to unveil its rich tapestry of tourism offerings, which include cultural heritage, historical landmarks, and stunning natural vistas, while also underscoring its commitment to sustainable and responsible tourism practices.
Leading this initiative is Mrs. Bidisha Mukherjee, the Additional Managing Director, who will engage with international industry leaders at Hall 5.2, Stand 227. This strategic participation seeks to bolster Madhya Pradesh’s tourism profile globally and forge crucial international partnerships, enhancing its visibility in the competitive travel market.
Madhya Pradesh is emerging as a vibrant and multifaceted travel hotspot, offering diverse experiences that span cultural, spiritual, historical, and natural tourism. The year 2023 marked a significant rise in tourist footfalls, with the state welcoming 112.1 million visitors, a remarkable leap from 34.1 million in the previous year, indicating its growing stature as a leading destination.
The state prioritises responsible tourism that focuses on community upliftment and sustainability and actively promotes itself as a safe haven for all tourists, particularly for solo women adventurers. With its treasure trove of archaeological sites and geological wonders, paired with rich cultural experiences, Madhya Pradesh continues to enchant travellers from both India and beyond.
In its quest to showcase its splendour, the Madhya Pradesh Tourism Board regularly participates in major international tourism events, promoting its attractions on platforms like FITUR in Spain and WTM in London. Acknowledging Germany as a crucial market, the Board has organised familiarisation tours for German travel professionals, including a recent visit from a prominent trade association member.
The Madhya Pradesh Tourism Board is set to showcase its diverse attractions at ITB Berlin 2025, scheduled from March 4 to 6. Led by Mrs. Bidisha Mukherjee, the state aims to strengthen its global tourism profile and promote sustainable practices. With a significant rise in tourist numbers recently, Madhya Pradesh is establishing itself as a vibrant travel destination, while actively engaging in international tourism events, particularly focusing on the German market.
Madhya Pradesh’s participation in ITB Berlin 2025 not only highlights its incredible tourism diversity but also strengthens its global presence. With a focus on sustainable practices and community engagement, the state positions itself as a prime travel destination capable of attracting myriad visitors. As it elevates its international partnerships, Madhya Pradesh continues to enhance its appeal to global travellers, promising enriching experiences in culture, history, and nature.
Original Source: www.travelandtourworld.com
