FrieslandCampina Ingredients is set to showcase its protein and prebiotic innovations at Natural Products Expo West, taking place from March 4-7, 2025, in Anaheim, California. Attendees are encouraged to visit booth 4310 where they can explore a variety of nutritious concepts featuring flagship ingredients like Biotis® Fermentis and Excellion® caseinates. The focus will be on solutions for bars, ready-to-drink beverages, shakes, chews, and fastmelts, all designed to meet the evolving demands of consumers seeking healthier lifestyles.
At the event, protein innovations will be emphasised, reflecting a growing trend as 60% of Americans actively seek to lose weight. Proteins are now essential in functional foods, offering satiety and health benefits. FrieslandCampina will present RTD beverage and bar concepts made with high-quality Excellion® caseinate. These convenient options are crafted to meet the needs of busy lives while ensuring taste and texture that satisfy cravings throughout the day.
In the realm of sports nutrition, FrieslandCampina will highlight its Biotis® Fermentis concepts, blending convenience and added gut health through prebiotics and probiotics. These nutritional solutions address the gut-muscle axis, catering to the 80% of active consumers who desire added health benefits in their products. The newly introduced Biotis® GOS prebiotic sparkling water will also be featured, providing a refreshing option that supports digestive wellness.
Expo visitors will also find inventive supplement formats such as Biotis® DHA gummies and fastmelts, ideal for busy professionals keen on maintaining cognitive function. Alongside these, immune-supporting variants powered by Biotis® Lactoferrin will be available, highlighting the diverse capabilities of FrieslandCampina’s ingredient portfolio. These products aim to support both physical and mental well-being, catering to the proactive health measures consumers are pursuing today.
Auke Zeilstra, Managing Director, North America, noted the surge in demand for functional foods, stating, “Consumers are increasingly prioritising health, without compromising on enjoyment.” He emphasised the variety on display represents FrieslandCampina’s commitment to elevating functional foods, allowing brands to tap into consumer needs effectively. Meanwhile, Vicky Davies, Global Marketing Director, remarked that today’s consumers seek maximum value in products—nutritious, multifunctional, and enjoyable—showing how standout ingredients can create opportunities in the market.
FrieslandCampina Ingredients will showcase innovations at Natural Products Expo West 2025, focusing on protein and prebiotic solutions. Featured products include those made with Excellion® caseinates and Biotis® Fermentis, designed for bars and beverages responding to consumer wellness demands. Additionally, they will highlight new concepts in sports nutrition and supplements, aiming for holistic health benefits and convenience for busy lifestyles.
FrieslandCampina Ingredients is ready to impress at Natural Products Expo West 2025 with innovative protein and prebiotic solutions aimed at meeting modern consumer needs. By blending taste with nutrition, their offerings in sports nutrition, gut health, and convenient supplements promise to resonate well with attendees. The event underscores their dedication to helping brands create functional, enjoyable products that align with the growing health-focused market demands.
Original Source: nutraceuticalbusinessreview.com
