A grassroots initiative, led by The People’s Union USA, is urging U.S. consumers to refrain from shopping on Friday to express economic dissent. This movement advocates a complete halt to spending, including purchases at retail stores, fueling stations, and fast-food outlets, for a full 24-hour period. Participants are also encouraged to avoid credit and debit card usage for discretionary purchases, with exceptions made only for urgent personal necessities at local businesses.
Describing their movement as non-partisan and focused on economic resistance, The People’s Union aims to make a powerful statement about consumer influence. They assert that this is a collective effort to showcase solidarity among the populace. The protest is gaining traction across social media and has begun to attract media coverage.
However, survey findings from Numerator reveal a lukewarm response, indicating only 16% of U.S. consumers intend to take part in this boycott, despite 37% being aware of it. To prepare for the economic blackout, almost half of the surveyed individuals reported making purchases in advance to avoid spending on the designated day.
Historical data shows a trend of consumers actively adjusting their buying habits based on retailers’ policies and values. Numerator’s research found that nearly two-thirds of consumers have ceased purchases from brands after conflicts arose concerning their practices. An additional 25% considered doing the same.
Looking ahead, The People’s Union plans to extend its initiative beyond Friday, encouraging consumers to avoid purchases from Amazon, Prime, or Whole Foods between March 7 and March 14, and from Walmart from April 7 through April 13. This ongoing economic protest reflects a budding alliance among consumers seeking accountability from large corporations.
The People’s Union USA is initiating an economic blackout on Friday, asking U.S. consumers to refrain from shopping as a form of protest. The campaign encourages avoidance of spending across all sectors, while only permitting necessary purchases from local businesses. Despite mixed support from the public, the movement has gained traction on social media and plans to expand its boycott efforts.
The People’s Union USA is spearheading a bold economic blackout on Friday, urging consumers to abstain from spending as a form of protest. While the movement aims to showcase collective power and solidarity, survey data indicates a limited level of commitment among the public. The campaign, poised for expansion, is a compelling reflection of the increasing desire for corporate accountability and consumer influence in the marketplace.
Original Source: www.retaildive.com
