The global sports scene has experienced a thrilling surge in popularity over the past year, particularly illuminating events that previously managed to escape the limelight. YouGov Sport is excited to unveil its 2024 Buzz Report, bringing fresh insights into how various teams, leagues, and events are perceived worldwide. This year’s report identifies the top-ranked sports events across eleven global markets, highlighting the properties that have shown significant changes in their popularity year-on-year.
At the heart of this compelling report is YouGov’s signature tool, SportsIndex, which meticulously tracks 200 premier sports properties spanning 30 different sports. Remarkably, 21 of these properties are monitored in every market. This powerful tool empowers clients to analyse everything from the impact of recent headlines to appraising seasonal trends dating back years. Its international scope allows for seamless comparisons across diverse sports properties, enriching the understanding of the global sports landscape.
The YouGov 2024 Buzz Report reveals a significant increase in attention toward select sports events globally. By analysing data from SportsIndex, the report ranks the top sports events across eleven markets, showcasing year-on-year changes in popularity. This annual report continues to be an essential resource for understanding global sports trends and audience engagement.
YouGov’s 2024 Buzz Report sheds light on the dynamic nature of the sports industry, illustrating how certain events can capture global attention and undergo meteoric rises in popularity. The meticulous tracking through SportsIndex not only aids in uncovering trends but also fosters a deeper connection amongst sports enthusiasts worldwide, breathing life into the ever-evolving narrative of sports engagement.
Original Source: business.yougov.com
