Rooh Afza: A Cultural Icon
Rooh Afza, a beloved herbal summer drink, was born in 1907, thanks to Hakim Hafiz Abdul Majeed’s vision. Rooted in Unani medicine, this refreshing syrup has transcended borders, expanding its popularity in India, Pakistan, and Bangladesh, particularly during Ramadan. Despite facing challenges like a supply shortage in 2019, Rooh Afza remains a symbol of cultural heritage across South Asia.
The Man Behind the Brand
Born in 1883, Hakim Hafiz Abdul Majeed developed a passion for traditional healing early in his life. He devoted his studies to Unani medicine, blending ancient practices with his entrepreneurial spirit. His journey began in 1906, when he opened a small herbal shop in Delhi, paving the way for what would eventually become Hamdard, a significant name in herbal wellness.
The Birth of a Unique Beverage
In 1907, Hafiz Abdul Majeed created Rooh Afza, a syrup intended to alleviate the harshness of summer heat. Crafted from carefully selected herbs, this drink aims to prevent dehydration and fatigue. The name “Rooh Afza” translates to “something that refreshes the soul” in Urdu, reflecting its soothing purpose.
Artistic Flourish and Expansion
The branding of Rooh Afza evolved significantly in 1910. An artist named Mirza Noor Ahmad designed vibrant labels, which were printed at a time when colour printing was rare in India. This artistic touch not only enhanced the product’s appeal but also solidified its place in consumers’ hearts.
Impact of India’s Partition
The 1947 Partition of India had a profound effect on Rooh Afza’s journey. Following the split, Majeed’s family managed operations in different countries: his eldest son continued in India, while the younger son launched Hamdard in Pakistan, and later established a presence in Bangladesh, gifting the business to its people after independence in 1971.
Resilience Through Challenges
Rooh Afza adapted through numerous changes over the years, shifting from glass to plastic bottle packaging for wider distribution. The 2019 supply shortage due to herbal scarcity posed challenges, but the brand’s resilience ensured it bounced back, maintaining its cherished status among consumers.
A Legacy of Wellness
Today, Rooh Afza is synonymous with summer relief and cultural nostalgia, especially during Ramadan. The legacy of Hakim Hafiz Abdul Majeed lives on through Hamdard Laboratories, continuing to pioneer Unani medicine and herbal wellness across South Asia.
Rooh Afza, created in 1907 by Hakim Hafiz Abdul Majeed, is a beloved herbal drink with deep cultural roots. After India’s Partition, it flourished in Pakistan and Bangladesh. Facing challenges like a 2019 supply shortage, it remains iconic, particularly during Ramadan. Hamdard continues to promote wellness with its rich heritage in Unani medicine, according to reports.
Rooh Afza’s journey from a humble herbal shop to a cultural phenomenon highlights the enduring power of tradition and innovation. Hakim Hafiz Abdul Majeed’s legacy continues to inspire generations, showcasing how a simple drink can foster community, heritage, and resilience. This enduring brand stands as a testament to the rich tapestry of South Asian culture, intertwining health and tradition.
Original Source: www.etnownews.com
