The Eastern Light Festival in Hanoi, running for 58 days until March 16, draws millions, offering not just entertainment, but a cultural experience that fuels Vietnam’s creative economy. This festival is in partnership with Shanghai YuYuan Huadeng Culture And Creativity Group and celebrates a rich blend of ancient Chinese and Vietnamese mythology, highlighting 2,000 years of cultural heritage through stunning lantern displays.
The festival’s lanterns showcase mythical beings from works like the 14th-century ‘Linh Nam Chich Quai,’ which captures Vietnamese folklore. Giant lanterns depicting dragons and mystical creatures mesmerize audiences, creating an enchanting atmosphere that appeals to visitors of all ages. Not only does it promote cultural appreciation, but it also hints at considerable economic potential.
Drawing inspiration from China’s successful lantern industry, which thrived after UNESCO recognition, Vietnam aims to carve out its own niche. The Yuyuan Garden Lantern Festival alone attracts millions, underscoring the economic opportunity that a vibrant lantern culture can realise for Vietnam. With rich traditions to build on, Vietnam is poised for similar success.
Artist Le Thiet Cuong envisions a vibrant lantern culture industry for Vietnam based on tradition, narrative, and craftsmanship. He advocates for design innovation, suggesting that breaking the conventional round lantern mould can lead to unique creations that reflect both heritage and modern artistry, like his integration of bamboo and LED technology.
Key lantern production areas exist in Hoi An and Tuyen Quang, yet Vietnam requires a clear strategy to thrive in the global market. Essential steps may include expanding festivals, creating artisan spaces, and modernising designs using recycled materials and tech, enhancing appeal to international consumers.
Attracting younger audiences is vital, as seen in South Korea’s successful festivals featuring interactive events and art shows. Similar strategies can ensure Vietnam’s lantern festivals remain engaging and vibrant. With an abundance of folklore inspiration, Vietnam has the potential to become a mainstay in cultural industries, fostering creative products on an international scale.
Overall, hosting large-scale international festivals would not only showcase Vietnam’s rich lantern-making heritage but also contribute to the sustainable growth of its creative economy, establishing a robust connection with global tourism.
The Eastern Light Festival in Hanoi marries ancient mythology with modern creativity, drawing millions for a 58-day cultural experience. Collaborating with Shanghai’s culture group, it showcases stunning lanterns inspired by Vietnamese folklore and myth. Artist Le Thiet Cuong emphasizes the need for innovation to develop a vibrant lantern culture industry in Vietnam, while engaging younger audiences and enhancing global appeal.
The Eastern Light Festival not only highlights the depth of Vietnamese cultural heritage but also serves as a platform for economic growth through innovation and international engagement. By embracing new designs and technologies, and appealing to younger audiences, Vietnam can cultivate a flourishing lantern culture industry, driving its creative economy forward. The festival is a crucial step in this journey, melding traditional artistry with contemporary appeal to resonate globally.
Original Source: tuoitrenews.vn
