In recent times, the animated sensation “Ne Zha 2” has not only captivated audiences globally but has also emerged as a catalyst for cultural tourism in Tianjin, China. Its chart-topping success has woven the character into the fabric of local culture, enhancing the appeal of Tianjin as a destination for those enchanted by the tale’s mythical roots. The film stands as a testament to the vibrant tapestry of traditional Chinese narratives presented through contemporary animation.
The film showcases authentic Tianjin dialect through its lively characters, such as charming lotus paste vendors and the daring octopus general, all of which highlight the unique cultural nuances of the region. This dialectal richness offers viewers a direct taste of Tianjin’s local flavour, making the cinematic experience an immersive cultural voyage. Music plays a pivotal role too, artfully blending traditional folk elements with modern sounds under the guidance of Tianjin Ruiyin Culture Music Studio.
The studio’s founder, Yang Rui, expresses pride in their creative journey: “We had to strike the perfect balance between the director’s vision and the emotional nuances of the film. Our innovative approach included incorporating Tianjin-style clapper talk and sanxian, a traditional lute, into the scenes set in Chentang Pass, thereby adding a layer of local flavour.” This attention to detail has resonated well with audiences, enriching the film’s atmosphere.
Embracing music’s emotional potential, the film also introduced melodies from Guizhou’s Dong ethnic songs, lending an ethereal quality to its score. “We wanted to awaken the cultural spirit through sound,” Yang remarked. Critics have lauded the harmonious fusion of traditional and electronic compositions, making the film a captivating auditory experience. The excitement generated by the film has spilled over into tangible tourist interest across Tianjin.
At the revitalised industrial park in Tianjin’s Hexi District, a vibrant mural narrates Ne Zha’s birth, juxtaposing the old industrial architecture with modern artistic flair. This formerly-decrepit radio factory has transformed into a bustling hub, attracting visitors eager to experience the film’s magic firsthand. Local residents, like Zhu from Xiqing District, have come to explore this connection, hopeful for more interactive experiences in the future.
Tianjin’s tourism sector is responding to the surge in visitors: Zhang Shaohua, the park’s operations manager, shares plans for enhancing facilities and expanding cultural experiences. Furthermore, Tianjin Tourism (Holding) Corporation Ltd has launched four Ne Zha-themed tour routes, providing a richer exploration of the city’s historical sites. These routes offer diverse encounters, from the enchanting flavours of local cuisine to an immersion in the area’s intangible cultural heritage.
“By leveraging the current hot IP of ‘Ne Zha,’ Tianjin can delve deeper into its cultural connotations and brand value, innovate in forms, and tell distinctive stories of cultural and tourism integration,” comments Xu Hong, a leading academic in tourism and service studies. The potential for “Ne Zha” to invigorate tourism demands not only enthusiasm but also sustainable planning.
The animated film “Ne Zha 2” has emerged as a cultural tourism phenomenon in Tianjin, inspiring visitors through its authentic local dialect and music blending traditional and modern elements. The vibrant transformation of Tianjin’s attractions and the launch of themed tour routes invite tourists to explore the city’s rich cultural heritage. Experts suggest leveraging this momentum for sustainable tourism development.
The remarkable success of “Ne Zha 2” has ignited a vibrant cultural tourism movement in Tianjin and beyond. By melding traditional and modern elements, the film has brought local culture to life, inspiring visitors to engage with the city. Tianjin’s tourism industry is embracing this excitement, launching themed experiences and tours to capitalize on the fresh wave of interest. As various cities across China join this cultural renaissance, careful planning will be crucial to ensure lasting impact and sustainability in tourism growth.
Original Source: english.news.cn
