The new Premier Private Label Wellness Program by Step Change Innovations is designed specifically for independent grocers, which are often the underappreciated pillars of their communities. Chris Foltz, senior retail strategist at the company, states that this initiative provides these retailers with premium wellness products to attract health-conscious consumers thereby boosting loyalty and revenue.
Step Change Innovations introduces Wellwerks and Nüwerks products as solutions, rather than just brands. CEO Joe Bradley emphasises that the programme simplifies the wellness experience by offering carefully curated, trusted options that resonate with shoppers, turning the dense wellness aisle into a straightforward journey for consumers.
Beyond just products, the programme equips independent retailers with essential tools for success. Resources include personalised branding, merchandising aids like shelf tags and marketing materials, and expedited market access, effectively streamlining the traditionally slow product development process.
Foltz notes that independent retailers require innovative solutions to engage and resonate with their communities. This premier private label initiative empowers them with the right tools to thrive in a competitive landscape, all while offering their customers a curated wellness experience that assures trust and quality.
The initial product launch includes three Wellwerks Sprouted Nut & Fruit Mixes and five Sprouted Nut & Fruit Bars. Notably, two bars feature scientifically proven ingredients like IMMUSE for immune health and PeptiStrong for enhanced muscle recovery, highlighting Wellwerks’ commitment to incorporating research-backed innovations into their offerings.
The rollout of Wellwerks products will commence at a network of six independent retailers including Balls Foods, Heinen’s, and others across the U.S. Its sister brand, Nüwerks, will follow suit in the coming months, ensuring a broad availability of high-quality wellness options.
Step Change Innovations launches the Premier Private Label Wellness Program, targeting independent grocers with premium wellness products like Wellwerks and Nüwerks. The initiative simplifies the wellness aisle and offers valuable resources for retailers. Initial products debut this month, including Sprouted Nut & Fruit Mixes and Bars with scientifically studied ingredients, marking a significant advance in health-focused retail solutions.
The Premier Private Label Wellness Program aims to help independent retailers shine by providing them with premium wellness products and strategic support. With a focus on science-backed ingredients and consumer trust, the programme promises to transform the wellness shopping experience. By simplifying product access and offering myriad resources, it sets the stage for independent grocers to flourish in an increasingly competitive market.
Original Source: progressivegrocer.com
