In a vibrant fusion of tradition and innovation, TVS Motor Company has teamed up with Gujarat Tourism to enhance the magical experience of the Rann Utsav. This collaboration features the launch of two exclusive ‘Rann Utsav’ edition motorcycles inspired by the TVS Ronin, encapsulating an adventurous spirit amidst the backdrop of Gujarat’s rich culture. The festival, a beacon of Gujarat’s artistic legacy, plays a pivotal role in elevating tourism while supporting the aspiration of a ‘Viksit Bharat’ by 2047.
Vimal Sumbly, Head of Business – Premium at TVS, articulated the vision of intertwining lifestyle, adventure, and culture through motorcycling. The Rann Utsav, adorned with age-old traditions, creates a perfect canvas to exhibit the synergy between biking and India’s artistic narrative. Rajender Kumar, Secretary of Tourism, noted the festival’s remarkable expansion, illuminating its significance in promoting Gujarat as a premier travel destination.
Initially launched in 2005 as a modest tourism initiative, Rann Utsav has blossomed into a global phenomenon, drawing visitors to marvel at the breathtaking White Desert. The festival celebrates Gujarat’s colourful folk music, dynamic dance forms, and exquisite craftsmanship. In collaboration with TVS, a myriad of engaging activities was curated, featuring adventure zones, sunset rides, stargazing excursions, scenic motorcycle journeys, and cultural presentations designed to intertwine the essence of motorcycling with the rich cultural fabric of Gujarat.
TVS Motor Company has collaborated with Gujarat Tourism to offer unique motorcycling experiences at the Rann Utsav. This partnership has introduced special ‘Rann Utsav’ edition motorcycles while enriching the festival’s cultural appeal. The event, which celebrates Gujarat’s heritage through music and dance, has grown significantly since its inception in 2005, becoming a key tourism attraction. Activities such as adventure zones and scenic rides are designed to blend motorcycling with the local culture.
The partnership between TVS Motor Company and Gujarat Tourism enhances the Rann Utsav experience, uniting motorcycling with Gujarat’s artistic heritage. With the launch of special edition motorcycles, the festival not only promotes tourism but also supports the vision for a developed India by 2047. The expansion of Rann Utsav into a global event exemplifies its vital role in showcasing Gujarat’s cultural richness, attracting visitors to its enchanting beauty.
Original Source: www.india.com
