In the realm of wellness, men’s health has often been neglected, overshadowed by the more vocal discussions surrounding women’s health. This disparity has allowed key issues—like emotional well-being, hair loss, and general health—to remain hidden beneath stigmas. Enter Better, the UAE’s groundbreaking men’s wellness startup that seeks to redefine this narrative by directly confronting and discussing these critical health matters.
Founded by innovators Walid Dib and Hass Anver, Better aims to demystify men’s health challenges by offering tailored and discreet solutions. Their enticing product range includes biotin gummies for hair loss, caffeine-infused shampoo, and rosemary oil. Plans for even more accessible chewable tablets are on the horizon, all crafted to encourage men to prioritize their wellness without hesitation or embarrassment.
The inception of Better highlights a persistent issue: many men hesitate to address health concerns that undermine their confidence due to societal barriers. Dib, a seasoned entrepreneur with a notable history of establishing successful enterprises, recognized a market void ripe for innovation. He sees Better not merely as a series of products but as a movement to reshape the conversation surrounding men’s health into a more acceptable and integrated lifestyle focus.
Dib stated, “Today’s solutions in men’s health are often stigmatized or inaccessible,” elucidating Better’s mission to create a supportive environment for men seeking help. The startup emphasizes simple yet effective interventions that integrate seamlessly into busy lives, transforming traditional health discussions into everyday wellness conversations.
A distinctive feature of Better is its dedication to enhancing men’s health care accessibility through a subscription model, delivering products directly to customers’ doors. This approach eliminates the discomfort many men feel when seeking health solutions, especially within a cultural context like the Middle East. With versatile products ranging from hair-support gummies to revitalizing shampoos, Better embodies a modern take on men’s health.
Dib passionately proclaimed, “We want to make wellness the right of every man in the Middle East,” signaling a commitment to democratizing health solutions. This vision champions the idea that wellness should not simply be a luxury but a fundamental right, promoting inclusive self-care among men.
Amidst the challenges of the competitive wellness industry, securing vital funding is crucial for sustainability. Recently, Better achieved a significant milestone by raising USD$550,000 in pre-seed funding, led by Salica Spring Studios alongside notable investors, marking a pivotal step toward expansion. This financial backing will facilitate the development of more innovative wellness products tailored to meet men’s needs.
Dib remains optimistic, saying, “This funding milestone represents more than financial support; it’s a commitment to a future where men can lead better, healthier lives.” Better plans to utilize this investment to broaden its offerings and enhance its visibility, including launching chewable tablets aimed at addressing men’s health issues often surrounded by secrecy.
What Better brings to the table transcends just a new health brand; it signifies a cultural shift. Men’s wellness challenges—stemming from high-stress lifestyles—should receive the focus they deserve. By providing personalized health solutions, Better fills the gap left by traditional approaches that have been inaccessible and stigmatized, now making them approachable and acceptable.
Dib asserts, “therapy, physical wellness, and physical treatment for men… should be more affordable and scalable.” As the wellness sector undergoes global transformation, it’s essential that men’s health joins the conversation, receiving quality support akin to innovations in other industries like fintech.
With its innovative model and clear vision, Better is set to transform the landscape of men’s wellness in the UAE and the broader Middle East. The message is clear: men no longer need to settle for ineffective supplements; Personalized health solutions are within reach. Better is not merely selling products; it’s cultivating a movement towards comprehensive wellness for men, one gummy or mint at a time.
Better, a pioneering men’s wellness startup in the UAE, aims to break the stigma surrounding men’s health by offering personalized and discreet solutions. Founded by Walid Dib and Hass Anver, the company provides practical products like biotin gummies and caffeine shampoo while facilitating easier access through a subscription model. Recent funding will allow Better to expand its offerings, signaling a commitment to democratizing men’s health care in a cultural context where such topics are often avoided.
Better’s emergence in the UAE underscores a much-needed transformation in men’s health discourse, tackling stigmas head-on while providing accessible and innovative solutions. With a focus on personalization and discretion, the startup not only brings wellness products directly into men’s lives but also fosters a cultural mindset shift. As they expand and evolve, Better is poised to redefine wellness for men in the region, advocating that prioritizing health is a right, not a luxury.
Original Source: www.entrepreneur.com
