The Apurva Kempinski, Bali’s prestigious hotel located in Nusa Dua, has launched a campaign titled “Powerful Indonesia” to promote Indonesia’s vibrant cultural heritage. This initiative aims to offer guests a majestic celebration of the diverse heritage throughout the archipelago. Recognized globally for its luxury, the hotel has welcomed prominent figures, emphasizing its commitment to showcasing and preserving Indonesian culture through various artistic and culinary experiences.
Revina Mulia Chandra, the hotel’s Assistant Director of Marketing and Communications, described the program as an expansion of previous efforts, aiming to enhance global appreciation of Indonesian culture. She stated, “We want to showcase Indonesia more widely, not only Bali, but also the cultural richness of various regions. Through various activities… we hope that global tourists can more easily understand and appreciate Indonesian traditions.”
An exciting element of the campaign includes ‘Suara Apurva’, a collaboration with esteemed Indonesian musician Indra Lesmana. This musical initiative is designed to present Indonesian music in an engaging manner for international visitors. The hotel’s General Manager, Vincent Guironnet, emphasized, “With Powerful Indonesia to the World, we are not just showcasing Indonesia’s rich heritage, we are also inviting the world to experience it firsthand.”
Guests not only enjoy luxury during their stay at the Apurva Kempinski, but also are immersed in Indonesia’s cultural depth. The hotel features 465 accommodations, a significant portion complete with private pools. While it offers premium experiences, visitors can also appreciate Bali’s culinary marvels, such as the famed Koral Restaurant, recognized for its unique aquarium dining environment curated by Michelin Star Executive Chef Jean-Baptiste Natali.
In recognition of its remarkable practices, Apurva Kempinski was awarded the title of Best Sustainable Hotel at the Ultimate Luxury Travel Related Awards in late 2024. Vincent Guironnet expressed pride in this achievement, stating, “It is an honor for us to be recognized globally as a leader in sustainable hospitality. This achievement is a testament to our unwavering dedication to redefining luxury through a sustainable perspective.”
Bali’s Apurva Kempinski hotel has launched the “Powerful Indonesia” campaign to promote Indonesian culture. The campaign includes performances, culinary experiences, and art exhibitions to showcase the country’s heritage. Assistant Director Revina Mulia Chandra aims for global audiences to appreciate Indonesian traditions, while General Manager Vincent Guironnet emphasizes invitations for world exploration of Indonesian culture. The hotel also boasts award-winning sustainability practices and luxurious accommodation options.
The Apurva Kempinski’s ‘Powerful Indonesia’ campaign marks a significant step in cultural promotion, showcasing Indonesia’s heritage through various artistic and culinary experiences. With initiatives like ‘Suara Apurva’, the hotel invites guests to delve into the diverse richness of Indonesian culture. This commitment to sustainability further reinforces its status as a leader in luxury hospitality, ensuring that guests enjoy a profound and memorable experience of Indonesia.
Original Source: thebalisun.com
