In an exciting move towards enhancing customer health, Kroger Health unveils the OptUP™ Your Nutrition program—a complimentary nutrition coaching initiative designed to motivate customers in achieving robust wellness objectives. By offering tailored nutrition advice and practical tools, this program encourages healthier eating habits among participants. Kroger Plus loyalty members can enjoy a free 30-minute virtual session with a registered dietitian to explore their nutritional needs thoroughly.
Colleen Lindholz, president of Kroger Health, expressed, “Our customers are looking for ways to improve their overall health and achieve their wellness goals. OptUP™ Your Nutrition is designed to equip every customer with the tools and information they need to make smarter, more informed nutrition decisions.” This program aims to empower individuals to embark on small yet impactful steps toward healthier dietary choices, ultimately supporting their long-term health endeavors.
With many customers overwhelmed by where to start on their healthier eating journey, OptUP™ Your Nutrition presents a straightforward and fun entry point. Registered dietitians will provide insights on meal planning, budget-friendly recipes, and efficient shopping tips. They will also guide users on exploring the FoodHealth Score powered by bitewell, which evaluates food products based on their nutritional quality, enriching the shopping experience.
Laura Brown, head of nutrition at Kroger, remarked, “At Kroger Health, we are dedicated to making healthy living easy and accessible for everyone. OptUP™ Your Nutrition offers our customers a unique way to receive credible, customized nutrition information that can make a lasting, positive impact on their family’s health and well-being at no cost and from anywhere they can connect online.” This approach highlights Kroger’s commitment to improving the health landscape for families.
Importantly, participation in the OptUP™ Your Nutrition session does not require any future purchases or product commitments, ensuring that Kroger Plus loyalty membership is available to all without restrictions related to health insurance status. For further details or to schedule a session, customers can visit www.kroger.com/health/info and embrace a journey toward healthier living.
Kroger Health has launched OptUP™ Your Nutrition, a complimentary nutrition coaching program for Kroger Plus members. This initiative provides access to a free virtual session with registered dietitians, offering personalized nutrition advice and practical tools. The program aims to simplify healthy eating, enabling individuals to make informed nutrition choices without any purchase commitments. The launch underscores Kroger’s commitment to community health and wellness.
Kroger Health introduces the OptUP™ Your Nutrition program as a free resource for Kroger Plus loyalty customers, combining personalized nutrition coaching with valuable tools for healthier eating. This initiative, led by registered dietitians, seeks to empower individuals by providing accessible guidance on nutrition decisions. Emphasizing inclusivity, the program is available without purchase obligations, further reinforcing Kroger’s dedication to enhancing community health and well-being.
Original Source: markets.ft.com
